Klein, Noreen M.
~ 1200  Ergebnisse:
Personensuche X
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2

Who Wants to Go First? Order Effects within a Series of Com..:

Wagner, Judy A. ; Klein, Noreen M.
The Journal of Personal Selling and Sales Management.  27 (2007)  3 - p. 259-276 , 2007
 
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3

Who Wants to go First? Order Effects Within a Series of Com..:

Wagner, Judy A. ; Klein, Noreen M.
Journal of Personal Selling & Sales Management.  27 (2007)  3 - p. 259-276 , 2007
 
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5

Service Failure and Recovery: The Impact of Relationship Fa..:

Hess Jr., Ronald L. ; Ganesan, Shankar ; Klein, Noreen M.
Journal of the Academy of Marketing Science.  31 (2003)  2 - p. 127-145 , 2003
 
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7

Packaging as Brand Communication: Effects of Product Pictur..:

Underwood, Robert L. ; Klein, Noreen M.
Journal of Marketing Theory and Practice.  10 (2002)  4 - p. 58-68 , 2002
 
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8

PACKAGING AS BRAND COMMUNICATION: EFFECTS OF PRODUCT PICTUR..:

Underwood, Robert L. ; Klein, Noreen M.
Journal of Marketing Theory and Practice.  10 (2002)  4 - p. 58-68 , 2002
 
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10

Selling strategies: The effects of suggesting a decision st..:

Wagner, Judy A. ; Klein, Noreen M. ; Keith, Janet E.
Journal of the Academy of Marketing Science.  29 (2001)  3 - p. 289-306 , 2001
 
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11

Adapting Cutoffs to the Choice Environment: The Effects of ..:

Huber, Joel ; Klein, Noreen M.
Journal of Consumer Research.  18 (1991)  3 - p. 346-357 , 1991
 
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15

An Investigation of Utility-Directed Cutoff Selection:

Klein, Noreen M. ; Bither, Stewart W.
Journal of Consumer Research.  14 (1987)  2 - p. 240-256 , 1987
 
1-15