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Koles, Bernadett
41  Ergebnisse:
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1

The authentic virtual influencer: Authenticity manifestatio..:

Koles, Bernadett ; Audrezet, Alice ; Moulard, Julie Guidry..
Journal of Business Research.  170 (2024)  - p. 114325 , 2024
Link: https://doi.org/10.1016/..
 
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2

Virtual Influencer as a Brand Avatar in Interactive Marketi..:

, In: The Palgrave Handbook of Interactive Marketing,
Audrezet, Alice ; Koles, Bernadett - p. 353-376 , 2023
Link: https://doi.org/10.1007/..
 
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3

Free Market in Its Twenties 

Modern Business Decision Making in Central and Eastern Euro... 
Akbar, Yusaf H. ; Alexa, Noémi ; Buzady, Zoltan... , [2022]
Link: https://www.degruyter.co..
 
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4

The role of brand experience, brand resonance and brand tru..:

Husain, Rehan ; Paul, Justin ; Koles, Bernadett
Journal of Retailing and Consumer Services.  66 (2022)  - p. 102895 , 2022
Link: https://doi.org/10.1016/..
 
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5

Theory generation from literature reviews: A methodological..:

Tsiotsou, Rodoula H. ; Koles, Bernadett ; Paul, Justin.
International Journal of Consumer Studies.  46 (2022)  5 - p. 1505-1516 , 2022
Link: https://doi.org/10.1111/..
 
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6

Digital object attachment:

Koles, Bernadett ; Nagy, Peter
Current Opinion in Psychology.  39 (2021)  - p. 60-65 , 2021
Link: https://doi.org/10.1016/..
 
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7

The influence of technology on business schools curricula: ..:

, In: Handbook of Teaching and Learning at Business Schools,
Plé, Loïc ; Koles, Bernadett , 2021
Link: https://doi.org/10.4337/..
 
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8

Becoming a more attractive supplier by managing references ..:

Tóth, Zsófia ; Nieroda, Marzena E. ; Koles, Bernadett
Industrial Marketing Management.  84 (2020)  - p. 312-327 , 2020
Link: https://doi.org/10.1016/..
 
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9

Consumer decision‐making in omnichannel retailing: Literatu..:

Mishra, Ruchi ; Singh, Rajesh Kumar ; Koles, Bernadett
International Journal of Consumer Studies.  45 (2020)  2 - p. 147-174 , 2020
Link: https://doi.org/10.1111/..
 
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10

Virtual reality and its impact on B2B marketing: A value-in..:

Boyd, D. Eric ; Koles, Bernadett
Journal of Business Research.  100 (2019)  - p. 590-598 , 2019
Link: https://doi.org/10.1016/..
 
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11

'All you need is brand love': a critical review and compreh..:

Palusuk, Narissara ; Koles, Bernadett ; Hasan, Rajibul
Journal of Marketing Management.  35 (2019)  1-2 - p. 97-129 , 2019
Link: https://doi.org/10.1080/..
 
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12

An Introduction to the Special Issue "Virtual Reality in Ma..:

Boyd, D. Eric ; Koles, Bernadett
Journal of Business Research.  100 (2019)  - p. 441-444 , 2019
Link: https://doi.org/10.1016/..
 
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13

Compensatory consumption and consumer compromises: a state-..:

Koles, Bernadett ; Wells, Victoria ; Tadajewski, Mark
Journal of Marketing Management.  34 (2017)  1-2 - p. 96-133 , 2017
Link: https://doi.org/10.1080/..
 
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14

Guest editorial:

Chattalas, Michael ; Koles, Bernadett
Management Research Review.  39 (2016)  2 - p. , 2016
Link: https://doi.org/10.1108/..
 
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15

"My Avatar and Her Beloved Possession": Characteristics of ..:

Nagy, Peter ; Koles, Bernadett
Psychology & Marketing.  31 (2014)  12 - p. 1122-1135 , 2014
Link: https://doi.org/10.1002/..
 
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