E-LIB Suche - Ergebnisse für: Koubaa, Yamen

1

L'interaction odeur‐goût et ses effets marketing sur la per..:

Eleuch, Amira ; Koubaa, Yamen
Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l'Administration. 40 (2023) 3 - p. 356-368 , 2023

Link: https://doi.org/10.1002/..

2

Multimodal perceptual processing of cues in food ads

, In: Journal of advertising research / Advertising Research Foundation

do you smell what you see? : visual-induced olfactory image...

Koubaa, Yamen ; Eleuch, Amira. (2021) 1 - p. 78-94

Exemplare: Zentrale:E02 z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279

3

Gender effects on odor-induced taste enhancement and subseq..:

Koubaa, Yamen ; Eleuch, Amira
Journal of Consumer Marketing. 37 (2020) 5 - p. 511-519 , 2020

Link: https://doi.org/10.1108/..

4

The Return on Investment of Professional Social Networks:

, In: Lecture Notes in Business Information Processing; Digital Economy. Emerging Technologies and Business Innovation,

Koubaa, Yamen ; Medjani, Fares - p. 120-130 , 2019

Link: https://doi.org/10.1007/..

5

Odour-induced Taste Enhancement and Consumption of Low-suga..:

Koubaa, Yamen
International Journal of Market Research. 59 (2017) 6 - p. 749-765 , 2017

Link: https://doi.org/10.2501/..

6

Segmentation of the senior market: how do different variabl..:

Koubaa, Yamen ; Tabbane, Rym Srarfi ; Hamouda, Manel
Journal of Marketing Analytics. 5 (2017) 3-4 - p. 99-110 , 2017

Link: https://doi.org/10.1057/..

7

An empirical illustration of the transformation process of ..:

Koubaa, Yamen
The International Journal of Logistics Management. 27 (2016) 1 - p. 167-187 , 2016

Link: https://doi.org/10.1108/..

8

Multidimensional structures of brand and country images, an..:

, In: International journal of market research

Koubaa, Yamen ; Methamem, Rym Boudali. (2015) 1 - p. 95-124

Exemplare: Zentrale:E02 z bwl 402 240; Zentrale:Magazin Zs fe 1240

9

Multidimensional Structures of Brand and Country Images, an..:

Koubaa, Yamen ; Methamem, Rym Boudali ; Fort, Fatiha
International Journal of Market Research. 57 (2015) 1 - p. 95-124 , 2015

Link: https://doi.org/10.2501/..

10

On the use of structural equation modeling in marketing ima..:

Koubaa, Yamen ; Srarfi Tabbane, Rym ; Chaabouni Jallouli, Rim
Asia Pacific Journal of Marketing and Logistics. 26 (2014) 2 - p. 315-338 , 2014

Link: https://doi.org/10.1108/..

11

Business Education across Cultures and Languages:

, In: Service Science Research, Strategy and Innovation,

Koubaa, Yamen - p. 428-463 , 2012

Link: https://doi.org/10.4018/..

12

The dual impact of traditional and national cultural values..:

Koubaa, Yamen ; Ulvoas, Gaelle ; Chew, Patricia
Asia Pacific Journal of Marketing and Logistics. 23 (2011) 5 - p. 626-640 , 2011

Link: https://doi.org/10.1108/..

13

Country of origin, brand image perception, and brand image ..:

Koubaa, Yamen
Asia Pacific Journal of Marketing and Logistics. 20 (2008) 2 - p. 139-155 , 2008

Link: https://doi.org/10.1108/..