E-LIB Suche - Ergebnisse für: Koukova, Nevena T.

1

"If you loved our product": Do conditional review requests ..:

Koukova, Nevena T. ; Wang, Rebecca Jen-Hui ; Isaac, Mathew S.
Journal of Retailing. 99 (2023) 1 - p. 85-101 , 2023

2

To contribute or not: A goals-based perspective on the effe..:

Srivastava, Joydeep ; Oza, Shweta S. ; Koukova, Nevena T.
Journal of Experimental Psychology: Applied. 23 (2017) 4 - p. 484-499 , 2017

Link: https://doi.org/10.1037/..

3

Walking in My Shoes: How Expectations of Role Reversal in F..:

Bagchi, Rajesh ; Koukova, Nevena T. ; Gurnani, Haresh..
Journal of Marketing Research. 53 (2016) 3 - p. 381-395 , 2016

Link: https://doi.org/10.1509/..

4

Walking in My Shoes: How Expectations of Role Reversal in F..:

BAGCHI, RAJESH ; KOUKOVA, NEVENA T. ; GURNANI, HARESH..
Journal of Marketing Research. 53 (2016) 3 - p. 381-395 , 2016

Link: http://www.jstor.org/sta..

5

Testing the Steve Jobs Hypothesis in a B2B Context: Will a ..:

Kuruzovich, Jason ; Han, Shu ; Koukova, Nevena T..
Journal of Service Research. 16 (2013) 3 - p. 372-385 , 2013

Link: https://doi.org/10.1177/..

6

Multiformat Digital Products: How Design Attributes Interac..:

Koukova, Nevena T. ; Kannan, P.K. ; Kirmani, Amna
Journal of Marketing Research. 49 (2012) 1 - p. 100-114 , 2012

Link: https://doi.org/10.1509/..

7

Multiformat Digital Products: How Design Attributes Interac..:

KOUKOVA, NEVENA T. ; KANNAN, P.K. ; KIRMANI, AMNA
Journal of Marketing Research. 49 (2012) 1 - p. 100-114 , 2012

Link: https://www.jstor.org/st..

8

The effect of shipping fee structure on consumers' online e..:

Koukova, Nevena T. ; Srivastava, Joydeep ; Steul-Fischer, Martina
Journal of the Academy of Marketing Science. 40 (2011) 6 - p. 759-770 , 2011

Link: https://doi.org/10.1007/..

9

COPING WITH TIME PRESSURE AND KNOWLEDGE SHARING IN BUYER-SU..:

THOMAS, RODNEY W. ; FUGATE, BRIAN S. ; KOUKOVA, NEVENA T.
Journal of Supply Chain Management. 47 (2011) 3 - p. 22-42 , 2011

Link: https://doi.org/10.1111/..

10

How suspicion mitigates the effect of influence tactics:

Oza, Shweta S. ; Srivastava, Joydeep ; Koukova, Nevena T.
Organizational Behavior and Human Decision Processes. 112 (2010) 1 - p. 1-10 , 2010

Link: https://doi.org/10.1016/..

11

Role of Nonprice Variables in Intertier Competition:

Sivakumar, K. ; Nakata, Cheryl ; Aggarwal, Praveen..
Journal of Marketing Theory and Practice. 17 (2009) 4 - p. 351-367 , 2009

Link: http://dx.doi.org/10.275..

12

Role of Nonprice Variables in Intertier Competition:

Sivakumar, K. ; Nakata, Cheryl ; Aggarwal, Praveen..
Journal of Marketing Theory and Practice. 17 (2009) 4 - p. 351-368 , 2009

Link: https://doi.org/10.2753/..

13

Choosing options for products: the effects of mixed bundlin..:

Hamilton, Rebecca W. ; Koukova, Nevena T.
Journal of the Academy of Marketing Science. 36 (2007) 3 - p. 423-433 , 2007

Link: https://doi.org/10.1007/..

14

Walking in my shoes

, In: Journal of marketing research / American Marketing Association

how expectations of role reversal in future negotiations af...

Bagchi, Rajesh ; Gurnani, Haresh ; Nagarajan, Mahesh... (2016) 3 - p. 381-395

Exemplare: Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085

15

Multiformat digital products

, In: Journal of marketing research / American Marketing Association

how design attributes interact with usage situations to det...

Koukova, Nevena T.. (2012) 1 - p. 100-114

Exemplare: Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085