E-LIB Suche - Ergebnisse für: Kreshel, Peggy J.

1

Feminists, feminisms, and advertising: some restrictions ap..:

Golombisky, Kim ; Kreshel, Peggy J , 2017

2

Ad agency professionals' mental models of advertising creat..:

Nyilasy, Gergely ; Canniford, Robin ; J. Kreshel, Peggy
European Journal of Marketing. 47 (2013) 10 - p. 1691-1710 , 2013

Link: https://doi.org/10.1108/..

3

Agency Practitioners, Pseudo-Professionalization Tactics, a..:

Nyilasy, Gergely ; Kreshel, Peggy J. ; Reid, Leonard N.
Journal of Current Issues & Research in Advertising. 33 (2012) 2 - p. 146-169 , 2012

Link: https://doi.org/10.1080/..

4

An Audience Interpretation of Corporate Communication in a ..:

Edwards, Heidi Hatfield ; Kreshel, Peggy J.
Journalism & Communication Monographs. 10 (2008) 2 - p. 175-244 , 2008

Link: https://doi.org/10.1177/..

5

"Involve me and I Shall Understand": Case-based Teaching in..:

Gale, Kendra ; Kreshel, Peggy J.
Journal of Advertising Education. 10 (2006) 2 - p. 13-21 , 2006

Link: https://doi.org/10.1177/..

6

Lighting Up: Young Adults' Autobiographical Accounts of the..:

Delorme, Denise E. ; Kreshel, Peggy J. ; Reid, Leonard N.
Youth & Society. 34 (2003) 4 - p. 468-496 , 2003

Link: https://doi.org/10.1177/..

7

"I'm an American Girl … Whatever That Means": Girls Consumi..:

Acosta-Alzuru, Carolina ; Kreshel, Peggy J.
Journal of Communication. 52 (2002) 1 - p. 139-161 , 2002

Link: https://doi.org/10.1111/..

8

Gloria and Anthony Visit a Plantation: History into Heritag..:

Roushanzamir, Elli Lester ; Kreshel, Peggy J.
International Journal of Hospitality & Tourism Administration. 2 (2001) 3-4 - p. 177-200 , 2001

Link: https://doi.org/10.1300/..

9

Negotiating Femininity: Girls in Early Adolescence Read Tee..:

Duke, Lisa L. ; Kreshel, Peggy J.
Journal of Communication Inquiry. 22 (1998) 1 - p. 48-71 , 1998

Link: https://doi.org/10.1177/..

10

John B. Watson at J. Walter Thompson: The Legitimation of "..:

Kreshel, Peggy J.
Journal of Advertising. 19 (1990) 2 - p. 49-59 , 1990

Link: https://www.jstor.org/st..

11

In the Pages of Ms.: Sex Role Portrayals of Women in Advert..:

Ferguson, Jill Hicks ; Kreshel, Peggy J. ; Tinkham, Spencer F.
Journal of Advertising. 19 (1990) 1 - p. 40-51 , 1990

Link: https://www.jstor.org/st..

12

The "culture" of J. Walter Thompson, 1915–1925:

Kreshel, Peggy J.
Public Relations Review. 16 (1990) 3 - p. 80-93 , 1990

Link: https://doi.org/10.1016/..

13

Estimating the Impact of Advertising Media Plans: Media Exe..:

Lancaster, Kent M. ; Kreshel, Peggy J. ; Harris, Joya R.
Journal of Advertising. 15 (1986) 3 - p. 21-45 , 1986

Link: https://www.jstor.org/st..

14

How Leading Advertising Agencies Perceive Effective Reach a..:

Kreshel, Peggy J. ; Lancaster, Kent M. ; Toomey, Margaret A.
Journal of Advertising. 14 (1985) 3 - p. 32-51 , 1985

Link: https://www.jstor.org/st..

15

Integrating Women's Experiences into the History of Adverti..:

Kreshel, Peggy L
https://ojs.library.carleton.ca/index.php/pcharm/article/view/1997/1817. , 1991

Link: https://ojs.library.carl..