E-LIB Suche - Ergebnisse für: Krishnamurthi, Lakshman

1

High-Energy Ad Content: A Large-Scale Investigation of TV C..:

Yang, Joonhyuk ; Xie, Yingkang ; Krishnamurthi, Lakshman.
Journal of Marketing Research. 59 (2022) 4 - p. 840-859 , 2022

Link: https://doi.org/10.1177/..

2

The Kellogg School of Marketing: Past, Present, and Future:

Krishnamurthi, Lakshman
Customer Needs and Solutions. 10 (2022) 1 - p. , 2022

Link: https://doi.org/10.1007/..

3

Determinants of kidney transplant candidates' decision to a..:

Gordon, Elisa J. ; Abt, Peter ; Lee, Jungwha...
Clinical Transplantation. 35 (2021) 6 - p. , 2021

Link: https://doi.org/10.1111/..

4

IT Business Value and Competitive Advantage: Integrating a ..:

Gellweiler, Christof ; Krishnamurthi, Lakshman
Information Systems Management. 39 (2021) 4 - p. 363-385 , 2021

Link: https://doi.org/10.1080/..

5

Editorial: How Digital Innovators Achieve Customer Value:

Gellweiler, Christof ; Krishnamurthi, Lakshman
Journal of theoretical and applied electronic commerce research. 15 (2020) 1 - p. 0-0 , 2020

Link: https://doi.org/10.4067/..

6

How Does Adoption of the Outlet Channel Impact Customers' S..:

Soysal, Gonca ; Krishnamurthi, Lakshman
Management Science. 62 (2016) 9 - p. 2692-2704 , 2016

Link: http://www.jstor.org/sta..

7

On the Go: How Mobile Shopping Affects Customer Purchase Be..:

Wang, Rebecca Jen-Hui ; Malthouse, Edward C. ; Krishnamurthi, Lakshman
Journal of Retailing. 91 (2015) 2 - p. 217-234 , 2015

Link: https://doi.org/10.1016/..

8

Investigating the Relationship Between the Content of Onlin..:

Gopinath, Shyam ; Thomas, Jacquelyn S. ; Krishnamurthi, Lakshman
Marketing Science. 33 (2014) 2 - p. 241-258 , 2014

Link: http://www.jstor.org/sta..

9

Principles of pricing

an analytical approach

Vohra, Rakesh V. ; Krishnamurthi, Lakshman , 2012

Link: https://doi.org/10.1017/..

10

Principles of pricing

an analytical approach

Vohra, Rakesh V. ; Krishnamurthi, Lakshman , 2012

Link: https://doi.org/10.1017/..

11

Demand Dynamics in the Seasonal Goods Industry: An Empirica..:

Soysal, Gonca P. ; Krishnamurthi, Lakshman
Marketing Science. 31 (2012) 2 - p. 293-316 , 2012

Link: https://www.jstor.org/st..

12

Principles of Pricing: an Analytical Approach:

Vohra, Rakesh ; Krishnamurthi, Lakshman , 2012

Link: https://search.ebscohost..

13

Channel Pass-Through of Trade Promotions:

Nijs, Vincent ; Misra, Kanishka ; Anderson, Eric T...
Marketing Science. 29 (2010) 2 - p. 250-267 , 2010

Link: https://www.jstor.org/st..

14

Customizing Promotions in Online Stores:

Zhang, Jie ; Krishnamurthi, Lakshman
Marketing Science. 23 (2004) 4 - p. 561-578 , 2004

Link: https://www.jstor.org/st..

15

Accounting for heterogeneity and dynamics in the loyalty–pr..:

Krishnamurthi, Lakshman ; Papatla, Purushottam
Journal of Retailing. 79 (2003) 2 - p. 121-135 , 2003

Link: https://doi.org/10.1016/..