E-LIB Suche - Ergebnisse für: Krohmer, Harley

1

A de-biased direct question approach to measuring consumers..:

Hofstetter, Reto ; Miller, Klaus M. ; Krohmer, Harley.
International Journal of Research in Marketing. 38 (2021) 1 - p. 70-84 , 2021

Link: https://doi.org/10.1016/..

2

What really matters for startups in luxury: entrepreneurial..:

Ehrensperger, Elena ; Erkhova, Daria ; Yadavalli, Aparna.
Journal of Research in Marketing and Entrepreneurship. 22 (2019) 1 - p. 37-63 , 2019

Link: https://doi.org/10.1108/..

3

The role of brand prominence and extravagance of product de..:

Greenberg, Daria ; Ehrensperger, Elena ; Schulte-Mecklenbeck, Michael...
Journal of Brand Management. 27 (2019) 2 - p. 195-210 , 2019

Link: https://doi.org/10.1057/..

4

When Hostile Consumers Wreak Havoc on Your Brand: The Pheno..:

Kähr, Andrea ; Nyffenegger, Bettina ; Krohmer, Harley.
Journal of Marketing. 80 (2016) 3 - p. 25-41 , 2016

Link: https://doi.org/10.1509/..

5

When Hostile Consumers Wreak Havoc on Your Brand: The Pheno..:

Kähr, Andrea ; Nyffenegger, Bettina ; Krohmer, Harley.
Journal of Marketing. 80 (2016) 3 - p. 25-41 , 2016

Link: http://www.jstor.org/sta..

6

Service Brand Relationship Quality: Hot or Cold?:

Nyffenegger, Bettina ; Krohmer, Harley ; Hoyer, Wayne D..
Journal of Service Research. 18 (2014) 1 - p. 90-106 , 2014

Link: https://doi.org/10.1177/..

7

How Do Consumer Characteristics Affect the Bias in Measurin..:

Hofstetter, Reto ; Miller, Klaus M. ; Krohmer, Harley.
Journal of Product Innovation Management. 30 (2013) 5 - p. 1042-1053 , 2013

Link: https://doi.org/10.1111/..

8

Measuring Consumers' Willingness to Pay. Which Method Fits ..:

Miller, Klaus M. ; Hofstetter, Reto ; Krohmer, Harley.
GfK Marketing Intelligence Review. 4 (2012) 1 - p. 42-49 , 2012

Link: https://doi.org/10.2478/..

9

Emotional Brand Attachment and Brand Personality: The Relat..:

Malär, Lucia ; Krohmer, Harley ; Hoyer, Wayne D..
Journal of Marketing. 75 (2011) 4 - p. 35-52 , 2011

Link: https://www.jstor.org/st..

10

How Should Consumers' Willingness to Pay Be Measured? An Em..:

MILLER, KLAUS M. ; HOFSTETTER, RETO ; KROHMER, HARLEY.
Journal of Marketing Research. 48 (2011) 1 - p. 172-184 , 2011

Link: https://www.jstor.org/st..

11

How Should Consumers' Willingness to Pay be Measured? An Em..:

Miller, Klaus M. ; Hofstetter, Reto ; Krohmer, Harley.
Journal of Marketing Research. 48 (2011) 1 - p. 172-184 , 2011

Link: https://doi.org/10.1509/..

12

Emotional Brand Attachment and Brand Personality: The Relat..:

Malär, Lucia ; Krohmer, Harley ; Hoyer, Wayne D..
Journal of Marketing. 75 (2011) 4 - p. 35-52 , 2011

Link: https://doi.org/10.1509/..

13

Implementing an intended brand personality: a dyadic perspe..:

Malär, Lucia ; Nyffenegger, Bettina ; Krohmer, Harley.
Journal of the Academy of Marketing Science. 40 (2011) 5 - p. 728-744 , 2011

Link: https://doi.org/10.1007/..

14

Governance of International Business Relationships: A Cross..:

Homburg, Christian ; Cannon, Joseph P. ; Krohmer, Harley.
Journal of International Marketing. 17 (2009) 3 - p. 1-20 , 2009

Link: https://www.jstor.org/st..

15

Governance of International Business Relationships: A Cross..:

Homburg, Christian ; Cannon, Joseph P. ; Krohmer, Harley.
Journal of International Marketing. 17 (2009) 3 - p. 1-20 , 2009

Link: https://doi.org/10.1509/..