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Krupka, Zoran
35  Ergebnisse:
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1

Cognitive profiles of strategic decision‐makers: Implicatio..:

Vlašić, Goran ; Dabić, Marina ; Krupka, Zoran
Strategic Change.  33 (2024)  4 - p. 275-285 , 2024
Link: https://doi.org/10.1002/..
 
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2

Exploring the Influence of Sensory Marketing on Brand Perce..:

Krupka, Zoran
Naše gospodarstvo/Our economy.  69 (2023)  3 - p. 45-55 , 2023
Link: https://doi.org/10.2478/..
 
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3

Factors Influencing the Perception of Destination Brand Lux..:

Krupka, Zoran ; Dobra, Andreja ; Vlašić, Goran
Naše gospodarstvo/Our economy.  67 (2021)  4 - p. 74-86 , 2021
Link: https://doi.org/10.2478/..
 
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4

The role of familiarity in the assessment of Turkey's count..:

Ozretic-Dosen, Durdana ; Previsic, Jozo ; Krupka, Zoran..
International Journal of Culture, Tourism and Hospitality Research.  12 (2018)  3 - p. 277-291 , 2018
Link: https://doi.org/10.1108/..
 
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5

Researching country image construct in the context of emerg..:

, In: Research handbook of marketing in emerging economies / edited by Marin A. Marinov (Professor of International Business, Aalborg University, Denmark)
Ozretić Došen, Đurđana ; Skare, Vatroslav ; Krupka, Zoran. (2017)  - p. 163-196
Exemplar:  BB WiWi: 11a bwl 404/212
 
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6

Researching country image construct in the context of emerg..:

, In: Research Handbook of Marketing in Emerging Economies,
Ozretic-Dosen, Durdana ; Skare, Vatroslav ; Krupka, Zoran , 2017
Link: https://doi.org/10.4337/..
 
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7

Celebrity endorsement in brand management in Croatia:

, In: The changing nature of doing business in transition economies / ed. by Marin Marinov ...
Ozretic-Dosen, Durdana ; Skare, Vatroslav ; Krupka, Zoran. (2011)  - p. 214-224
Exemplare:  Zentrale:E02 a bwl 013.5/720; BB WiWi: 11a bwl 013.5/720a
 
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8

Assessments of country of origin and brand cues in evaluati..:

Ozretic-Dosen, Durdana ; Skare, Vatroslav ; Krupka, Zoran
Journal of Business Research.  60 (2007)  2 - p. 130-136 , 2007
Link: https://doi.org/10.1016/..
 
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9

Intranets: Interactive Knowledge Management Tools of Networ..:

, In: Handbook of Research on Virtual Workplaces and the New Nature of Business Practices,
Vlasic, Goran ; Pavicic, Jurica ; Krupka, Zoran ,
Link: https://doi.org/10.4018/..
 
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10

Response of high-growth enterprises to the crisis caused by..:

Otola, Iwona ; Grabowska, Marlena ; Krupka, Zoran
info:eu-repo/semantics/altIdentifier/doi/10.30924/mjcmi.28.2.2.  , 2023
Link: https://hrcak.srce.hr/30..
 
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11

Exploring the Influence of Sensory Marketing on Brand Perce..:

Krupka, Zoran
https://journals.um.si/index.php/oe/article/view/3172/2378.  , 2023
Link: https://journals.um.si/i..
 
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12

Exploring the Influence of Sensory Marketing on Brand Perce..:

Krupka Zoran
https://doi.org/10.2478/ngoe-2023-0017.  , 2023
Link: https://doi.org/10.2478/..
 
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13

BRAND EQUITY IN A DIGITAL AGE: SYSTEMATIC LITERATURE REVIEW..:

Dropulić, Branka ; Krupka, Zoran ; Vlašić, Goran
info:eu-repo/semantics/altIdentifier/doi/10.17818/EMIP/2022/1.13.  , 2022
Link: https://hrcak.srce.hr/27..
 
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14

INTEGRIRANOST ELEMENATA ZEMLJE PODRIJETLA U IDENTITET MARKE..:

Krupka, Zoran ; Marinić, Milena
info:eu-repo/semantics/altIdentifier/doi/10.32910/ep.73.3.5.  , 2022
Link: https://hrcak.srce.hr/27..
 
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15

Factors Influencing the Perception of Destination Brand Lux..:

Krupka Zoran ; Dobra Andreja ; Vlašić Goran
https://doi.org/10.2478/ngoe-2021-0022.  , 2021
Link: https://doi.org/10.2478/..
 
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