Lacey, Russell
119  Ergebnisse:
Personensuche X
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1

The role of faraway fans in sporting event sponsorship 

, In: Journal of advertising research / Advertising Research Foundation
why sponsor patronage is stronger among fans who travel far... 
Exemplare:  Zentrale: z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279
 
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4

How CSR impact meaning of work and dysfunctional customer b..:

Kim, Jiyoung ; Kim, Hae-Ryong ; Lacey, Russell.
Journal of Service Theory and Practice.  28 (2018)  4 - p. 507-523 , 2018
 
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5

Communicating corporate responsibility to fit consumer perc.. 

, In: Journal of advertising research / Advertising Research Foundation
how sincerity drives event and sponsor outcomes 
Exemplare:  Zentrale: z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279
 
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7

Visual processing and need for cognition can enhance event-.. 

, In: Journal of advertising research / Advertising Research Foundation
how sporting event sponsorships benefit from the way attend... 
Close, Angeline ; Lacey, Russell. (2015)  2 - p. 206-215
Exemplare:  Zentrale: z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279
 
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10

Relationship marketing tools: understanding the value of lo..:

, In: Handbook on Research in Relationship Marketing,
 
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11

Chronic negative circumstances and compulsive buying: consu..:

Sneath, Julie Z. ; Lacey, Russell ; Kennett-Hensel, Pamela A.
Journal of Global Scholars of Marketing Science.  24 (2014)  2 - p. 129-147 , 2014
 
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12

Is corporate social responsibility a motivator or hygiene f..:

Lacey, Russell ; Kennett-Hensel, Pamela A. ; Manolis, Chris
Journal of the Academy of Marketing Science.  43 (2014)  3 - p. 315-332 , 2014
 
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13

How the Anticipation Can Be as Great as the Experience: Exp..:

Close, Angeline G. ; Lacey, Russell
Journal of Current Issues & Research in Advertising.  35 (2014)  2 - p. 209-224 , 2014
 
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14

How fit connects service brand sponsors with consumers' pas..:

Lacey, Russell ; Close, Angeline G
International Journal of Sports Marketing and Sponsorship.  14 (2013)  3 - p. 57-73 , 2013
 
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