Personensuche
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Journal of advertising research / Advertising Research Foundation
1
The role of faraway fans in sporting event sponsorship
, In:why sponsor patronage is stronger among fans who travel far...
Exemplare:
Zentrale: z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279
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Journal of advertising research / Advertising Research Foundation
5
Communicating corporate responsibility to fit consumer perc..
, In:how sincerity drives event and sponsor outcomes
Exemplare:
Zentrale: z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279
?
Journal of advertising research / Advertising Research Foundation
7
Visual processing and need for cognition can enhance event-..
, In:how sporting event sponsorships benefit from the way attend...
Exemplare:
Zentrale: z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279
?
Handbook on Research in Relationship Marketing ,
10