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Lado, Nora
76  Ergebnisse:
Personensuche X
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1

Marketing Trade-Offs in Periods of Low and High Munificence..:

, In: Advances in Tourism, Technology and Systems; Smart Innovation, Systems and Technologies,
Duque, Lola C. ; Lado, Nora - p. 109-121 , 2024
Link: https://doi.org/10.1007/..
 
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2

Correction to: An Original Social Marketing Campaign to "Tr..:

, In: Applying Quality of Life Research; Applied Social Marketing and Quality of Life,
Díaz, Estela M. ; Lado, Nora ; Martín-García, David F. - p. C1-C1 , 2022
Link: https://doi.org/10.1007/..
 
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3

An Original Social Marketing Campaign to "Try Vegan": Effec..:

, In: Applying Quality of Life Research; Applied Social Marketing and Quality of Life,
Díaz, Estela M. ; Lado, Nora ; Martín-García, David F. - p. 205-219 , 2021
Link: https://doi.org/10.1007/..
 
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4

Understanding the Role of Attitude Components in Co-brandin..:

Ho, Han-Chiang ; Lim Chiu, Candy ; Liu, Su-Ping...
Journal of International Consumer Marketing.  31 (2019)  3 - p. 203-224 , 2019
Link: https://doi.org/10.1080/..
 
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5

Detangling consumer attitudes to better explain co-branding..:

Ho, Han-Chiang ; Lado, Nora ; Rivera-Torres, Pilar
Journal of Product & Brand Management.  26 (2017)  7 - p. 704-721 , 2017
Link: https://doi.org/10.1108/..
 
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6

SMORE: Towards a semantic modeling for knowledge representa..:

Villanueva, Daniel ; González-Carrasco, Israel ; López-Cuadrado, J.L..
Science of Computer Programming.  121 (2016)  - p. 16-33 , 2016
Link: https://doi.org/10.1016/..
 
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7

Current Marketing Practices and Market Orientation in the C..:

Lado, Nora ; Duque, Lola C. ; Alvarez Bassi, Daniel
Journal of Small Business Management.  51 (2013)  4 - p. 602-616 , 2013
Link: https://doi.org/10.1111/..
 
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8

Cross‐cultural comparisons of consumer satisfaction ratings..:

Duque, Lola C. ; Lado, Nora
International Marketing Review.  27 (2010)  6 - p. 676-693 , 2010
Link: https://doi.org/10.1108/..
 
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9

Evolutionary Changes in Service Attribute Importance in a C..:

Kim, Moshe ; Lado, Nora ; Torres, Anna
Journal of Service Research.  11 (2008)  4 - p. 429-440 , 2008
Link: https://doi.org/10.1177/..
 
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10

Reverse logistics, stakeholders' influence, organizational ..:

Álvarez-Gil, Ma José ; Berrone, Pascual ; Husillos, F. Javier.
Journal of Business Research.  60 (2007)  5 - p. 463-473 , 2007
Link: https://doi.org/10.1016/..
 
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11

Identifying successful marketing strategies by export regio..:

Lado, Nora ; Martínez‐Ros, Ester ; Valenzuela, Ana
International Marketing Review.  21 (2004)  6 - p. 573-597 , 2004
Link: https://doi.org/10.1108/..
 
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12

Market orientation and business economic performance: A med..:

Maydeu‐Olivares, Albert ; Lado, Nora
International Journal of Service Industry Management.  14 (2003)  3 - p. 284-309 , 2003
Link: https://doi.org/10.1108/..
 
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13

Exploring the link between market orientation and innovatio..:

Lado, Nora ; Maydeu‐Olivares, Albert
International Marketing Review.  18 (2001)  2 - p. 130-145 , 2001
Link: https://doi.org/10.1108/..
 
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14

Measuring market orientation in several populations: A stru..:

Lado, Nora ; Maydeu‐Olivares, Albert ; Rivera, Jaime
European Journal of Marketing.  32 (1998)  1/2 - p. 23-39 , 1998
Link: https://doi.org/10.1108/..
 
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15

The power of a package:

, In: Journal of advertising research / Advertising Research Foundation
Lado Cousté, Nora ; Martos-Partal, Mercedes. (2012)  3 - p. 364-375
Exemplare:  Zentrale: z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279
 
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