Lam, Lubanski
5  Ergebnisse:
Personensuche X
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2

Assessing Streamer Attributes: The Role of Trust in Purchas..:

, In: Advances in Digital Marketing and eCommerce; Springer Proceedings in Business and Economics,
Law, Monica ; Ng, Mark ; Lam, Lubanski. - p. 53-61 , 2023
 
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3

A study of the factors influencing the viewers' satisfactio..:

Ng, Mark ; Law, Monica ; Lam, Lubanski.
Electronic Commerce Research.  23 (2022)  3 - p. 1565-1590 , 2022
 
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4

Cognitive Assimilation and Satisfaction with Live Streaming..:

, In: Advances in Digital Marketing and eCommerce; Springer Proceedings in Business and Economics,
Ng, Mark ; Law, Monica ; Lam, Lubanski. - p. 112-121 , 2022
 
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