Lam, Shunyin
4  Ergebnisse:
Personensuche X
?
1

Use of causal models in marketing research 

, In: Quantitative marketing techniques and analyses / ed. by David F. Birks and Tim Macer
a review 
Hulland, John ; Chow, Yiu Ho ; Lam, Shunyin. (2009)  - p. 541-568
Exemplare:  Zentrale:E02 a bwl 402.2/014-3; BB WiWi: 11a bwl 402.2/014a-3
 
?
3

Use of causal models in marketing research: A review:

Hulland, John ; Chow, Yiu Ho ; Lam, Shunyin
International Journal of Research in Marketing.  13 (1996)  2 - p. 181-197 , 1996
 
1-4