E-LIB Suche - Ergebnisse für: Lappeman, James

1

Exploring Africa's Heterogenous Middle Class' Brand Behavio..:

Chikweche, Tendai ; Lappeman, James ; Mohammed, Hossain.
Journal of International Consumer Marketing. , 2024

Link: https://doi.org/10.1080/..

2

Drivers of meat-reduced diets: applying the integrative mod..:

Ransome, Kristin ; Lappeman, James
Journal of Foodservice Business Research. , 2023

Link: https://doi.org/10.1080/..

3

Using Sentiment Analysis to Understand Public Policy Nickna..:

Lappeman, James ; Goder, Aliah ; Naicker, Kalencia..
Journal of Nonprofit & Public Sector Marketing. , 2023

Link: https://doi.org/10.1080/..

4

Researching the marginalised bottom of the pyramid in Afric..:

Chikweche, Tendai ; Lappeman, James ; Egan, Paul
International Journal of Market Research. 65 (2023) 5 - p. 597-621 , 2023

Link: https://doi.org/10.1177/..

5

Social Media Sentiment Analysis: Online versus 'Brick and M..:

Madinga, Nkosivile Welcome ; Lappeman, James
Journal of African Business. 24 (2022) 2 - p. 345-362 , 2022

Link: https://doi.org/10.1080/..

6

Trust and digital privacy: willingness to disclose personal..:

Lappeman, James ; Marlie, Siddeeqah ; Johnson, Tamryn.
Journal of Financial Services Marketing. 28 (2022) 2 - p. 337-357 , 2022

Link: https://doi.org/10.1057/..

7

Marketing financial services in Africa: exploring the heter..:

Chikweche, Tendai ; Lappeman, James ; Egan, Paul
Journal of Financial Services Marketing. 29 (2022) 1 - p. 1-16 , 2022

Link: https://doi.org/10.1057/..

8

Negative sentiment towards COVID-19 vaccines: A comparative..:

Lappeman, James ; Munyai, Keneilwe ; Mugo Kagina, Benjamin
F1000Research. 10 (2021) - p. 472 , 2021

Link: https://doi.org/10.12688..

9

Exploring Online Sentiment (OS) As a Measure of Customer Ex..:

Lappeman, James ; Meyer, Seth ; Miguel, Diana
Services Marketing Quarterly. 43 (2021) 3 - p. 257-276 , 2021

Link: https://doi.org/10.1080/..

10

Characterisation, definition, and measurement issues of the..:

Bhorat, Haroon ; Kimani, Mumbi E. ; Lappeman, James.
Development Southern Africa. 40 (2021) 1 - p. 39-56 , 2021

Link: https://doi.org/10.1080/..

11

Targeting the Floating Middle of Pyramid Consumers in Afric..:

Chikweche, Tendai ; Lappeman, James ; Egan, Paul
Journal of International Consumer Marketing. 34 (2021) 5 - p. 517-536 , 2021

Link: https://doi.org/10.1080/..

12

Revisiting Middle-Class Consumers in Africa: A Cross-Countr..:

Chikweche, Tendai ; Lappeman, James ; Egan, Paul
Journal of International Marketing. 29 (2021) 4 - p. 79-94 , 2021

Link: https://doi.org/10.1177/..

13

Studying social media sentiment using human validated analy..:

Lappeman, James ; Clark, Robyn ; Evans, Jordan..
MethodsX. 7 (2020) - p. 100867 , 2020

Link: https://doi.org/10.1016/..

14

Africa's heterogeneous middle class: A 10-city study of con..:

Lappeman, James ; du Plessis, Lara ; Ho, Emma..
International Journal of Market Research. 63 (2020) 1 - p. 58-85 , 2020

Link: https://doi.org/10.1177/..

15

Decoding Western Festive Season Symbols and Rituals in Mark..:

Lappeman, James ; Zornitta, Chloë ; Mowzer, Zeenat
Communicatio. 46 (2020) 1 - p. 61-86 , 2020

Link: https://doi.org/10.1080/..