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1

The influence of time pressure on the intention to visit th..:

Paes, Taís Alexandre Antunes ; Ladeira, Rodrigo ; Larocca, Maria Teresa Grimaldi.
Applied Tourism. 7 (2023) 4 - p. 26-36 , 2023

Link: https://doi.org/10.14210..

2

Marketing de Experiência: um estudo dos aspectos conceituai:

LAROCCA, MARIA TERESA GRIMALDI ; LADEIRA, RODRIGO ; SILVA, ÁURIO LÚCIO LEOCÁDIO DA.
Cadernos EBAPE.BR. 18 (2020) spe - p. 781-793 , 2020

Link: https://doi.org/10.1590/..

3

Experience marketing: a study of the conceptual aspects:

LAROCCA, MARIA TERESA GRIMALDI ; LADEIRA, RODRIGO ; SILVA, ÁURIO LÚCIO LEOCÁDIO DA.
Cadernos EBAPE.BR. 18 (2020) spe - p. 781-793 , 2020

Link: https://doi.org/10.1590/..

4

Destinos turísticos e a sua relação com o processo de cocri..:

Paes, Taís Alexandre Antunes ; Ladeira, Rodrigo ; Larocca, Maria Teresa Grimaldi
Caderno Virtual de Turismo. 20 (2020) 1 - p. , 2020

Link: https://doi.org/10.18472..

5

The Relationship between Marketing and Brand Equity: Salvad..:

Jarquin, Karen Valessksca Rothschuh ; Ladeira, Rodrigo ; Mello, Ricardo Coutinho..
Journal of Food Products Marketing. 25 (2019) 7 - p. 734-753 , 2019

Link: https://doi.org/10.1080/..

6

The influence of time pressure on the intention to visit th..:

Paes, Taís Alexandre Antunes ; Ladeira, Rodrigo ; Larocca, Maria Teresa Grimaldi.
https://periodicos.univali.br/index.php/ijth/article/view/18878/11247. , 2023

Link: https://periodicos.univa..

7

A influência do marketing de experiência no processo de dec..:

Larocca, Maria Teresa Grimaldi
https://repositorio.ufba.br/handle/ri/35646. , 2021

Link: https://repositorio.ufba..

8

Experience marketing: a study of the conceptual aspects ; M..:

Larocca, Maria Teresa Grimaldi ; Ladeira, Rodrigo ; Silva, Áurio Lúcio Leocádio da.
http://bibliotecadigital.fgv.br/ojs/index.php/cadernosebape/article/view/82424/78440. , 2020

Link: http://bibliotecadigital..

9

An approach to understand social marketing unexplored poten..:

Ladeira, Rodrigo ; Mello, Ricardo Coutinho ; Larocca, Maria Teresa Grimaldi
https://periodicos.uff.br/pca/article/view/11317/pdf. , 2017

Link: https://periodicos.uff.b..

10

Cultural tourism in the Northeast of Brazil: the influence ..:

Cardoso, Tiago ; Ladeira, Rodrigo ; Larocca, Maria Teresa Grimaldi.
http://repositorio.ufba.br/ri/handle/ri/26896. , 2017

Link: http://repositorio.ufba...

11

An approach to understand social marketing unexplored poten..:

Ladeira, Rodrigo ; Mello, Ricardo Coutinho ; Larocca, Maria Teresa Grimaldi
1982-2596. , 2017

Link: http://repositorio.ufba...

12

Marketing communication tools and cultural tourism in the N..:

Santos, Tiago Silva Cardoso dos ; Ladeira, Rodrigo ; Almeida, Tatiane Nunes Viana de.
2525-8176. , 2017

Link: http://repositorio.ufba...

13

Conflitos potenciais na relação entre franqueadores e franq..:

Albuquerque, Marcos Reis ; Ladeira, Rodrigo ; Larocca, Maria Teresa Grimaldi
2177-5184. , 2016

Link: http://repositorio.ufba...

14

Experience marketing: a study of the conceptual aspects:

MARIA TERESA GRIMALDI LAROCCA ; RODRIGO LADEIRA ; ÁURIO LÚCIO LEOCÁDIO DA SILVA.
http://www.scielo.br/scielo.php?script=sci_arttext&pid=S1679-39512020000400781&tlng=en. , 2020

Link: https://doi.org/10.1590/..

15

2. Marketing Communication Tools and Cultural Tourism in th..:

Rodrigo Ladeira ; Tatiane Nunes Viana de Almeida ; Maria Teresa Grimaldi Larocca
https://revistas.face.ufmg.br/index.php/mtr/article/view/4557. , 2017

Link: https://doi.org/10.29149..

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