E-LIB Suche - Ergebnisse für: Lee, Wei-Na

1

Does company size matter in corporate social responsibility..:

Sung, Yoon Hi ; Lim, Rachel Esther ; Lee, Wei-Na
International Journal of Advertising. 41 (2021) 2 - p. 284-308 , 2021

Link: https://doi.org/10.1080/..

2

Doing good while playing: The impact of prosocial advergame..:

Sung, Yoon Hi ; Lee, Wei-Na
Computers in Human Behavior. 106 (2020) - p. 106244 , 2020

Link: https://doi.org/10.1016/..

3

Advertising in Asia: Theories and Implications for Practice:

Chang, Chingching ; Lee, Wei-Na ; Liu-Thompkins, Yuping
Journal of Advertising. 48 (2019) 5 - p. 417-436 , 2019

Link: https://doi.org/10.1080/..

4

Does patriotism work in persuasion across countries? Consum..:

Yoo, Jinyoung Jinnie ; Lee, Wei-Na
International Communication Gazette. 82 (2019) 2 - p. 164-188 , 2019

Link: https://doi.org/10.1177/..

5

Exploring the Role of Culture in Advertising: Resolving Per..:

Lee, Wei-Na
Journal of Advertising. 48 (2019) 1 - p. 115-125 , 2019

Link: https://doi.org/10.1080/..

6

Connecting with global consumers through corporate social r..:

Lim, Rachel Esther ; Sung, Yoon Hi ; Lee, Wei-Na
Journal of Business Research. 88 (2018) - p. 11-19 , 2018

Link: https://doi.org/10.1016/..

7

Why Do We Indulge? Exploring Motivations for Binge Watching:

Sung, Yoon Hi ; Kang, Eun Yeon ; Lee, Wei-Na
Journal of Broadcasting & Electronic Media. 62 (2018) 3 - p. 408-426 , 2018

Link: https://doi.org/10.1080/..

8

An Investigation of the Interplay Between Regulatory Fit an..:

Hong, Ji Mi ; Lee, Wei-Na
Journal of Current Issues & Research in Advertising. 40 (2018) 1 - p. 105-122 , 2018

Link: https://doi.org/10.1080/..

9

The effects of country-of-origin fit on cross-border brand ..:

Lee, Jin Kyun ; Lee, Byung-Kwan ; Lee, Wei-Na
Asia Pacific Journal of Marketing and Logistics. 30 (2018) 5 - p. 1259-1276 , 2018

Link: https://doi.org/10.1108/..

10

A Content Analysis of Compatible Fit among Message Elements..:

Hong, Ji Mi ; Lee, Wei-Na ; Heyne Centennial Professor in Communication Professor of Advertising
Journal of Promotion Management. 24 (2017) 6 - p. 820-844 , 2017

Link: https://doi.org/10.1080/..

11

Consumer Response to Ads in Social Network Sites: An Explor..:

Bang, Hye Jin ; Lee, Wei-Na
Journal of Current Issues & Research in Advertising. 37 (2016) 1 - p. 1-14 , 2016

Link: https://doi.org/10.1080/..

12

The influence of self-concept on ad effectiveness: Interact..:

Kim, Dong Hoo ; Yoo, Jinyoung Jinnie ; Lee, Wei-Na
Journal of Marketing Communications. 24 (2016) 7 - p. 734-745 , 2016

Link: https://doi.org/10.1080/..

13

The effect of structural alignment on choice-process satisf..:

Lee, Byung-Kwan ; Lee, Wei-Na
Journal of Business Research. 69 (2016) 8 - p. 2747-2755 , 2016

Link: https://doi.org/10.1016/..

14

Korean Advertising Practitioners' Perspectives on Celebrity..:

Um, Nam-Hyun ; Lee, Wei-Na
Journal of Promotion Management. 21 (2015) 1 - p. 33-54 , 2015

Link: https://doi.org/10.1080/..

15

Testing the concepts of market mavenism and opinion leaders..:

Zhang, Jie ; Lee, Wei-Na
American Journal of Business. 30 (2015) 3 - p. 178-195 , 2015

Link: https://doi.org/10.1108/..