Ich stimme zu, dass diese Seite Cookies verwende. Weitere Informationen finden Sie unter unseren Datenschutzerklärungen .
X
Lencastre, Paulo de
111  Ergebnisse:
Personensuche X
?
1

The effect of brand names and logos' figurativeness on memo..:

Lencastre, Paulo de ; Machado, Joana César ; Costa, Patrício
Journal of Business Research.  164 (2023)  - p. 113944 , 2023
Link: https://doi.org/10.1016/..
 
?
2

McDONALD's:

Lencastre, Paulo De ; Yue, Gin Kwan
Signos do Consumo.  12 (2020)  1 - p. 57-69 , 2020
Link: https://doi.org/10.11606..
 
?
3

Conhece Tapacurá?:

Lencastre, Leonor De ; Andrade, Paulo ; Lencastre, Paulo De
Signos do Consumo.  11 (2019)  2 - p. 66-83 , 2019
Link: https://doi.org/10.11606..
 
?
4

Financial Brand Valuation: A Semiotic Approach to Link Mark..:

, In: Developments in Marketing Science: Proceedings of the Academy of Marketing Science; Finding New Ways to Engage and Satisfy Global Customers,
de Lencastre, Paulo ; Côrte-Real, Nuno ; Côrte-Real, Ana.. - p. 461-474 , 2019
Link: https://doi.org/10.1007/..
 
?
5

Brand response analysis: a Peircean semiotic approach:

de Lencastre, Paulo ; Côrte-Real, Ana
Social Semiotics.  23 (2013)  4 - p. 489-506 , 2013
Link: https://doi.org/10.1080/..
 
?
6

Rebranding mergers 

, In: The journal of brand management
how attitudes influence consumer choices? 
Machado, Joana César ; Lencastre, Paulo de ; Carvalho, Leonor Vacas de.. (2011/12)  6 - p. 513-524
Exemplare:  Zentrale: z bwl 485/143; Zentrale:Magazin Zs ff 3043
 
?
7

Brand mergers: examining consumers' responses to name and l..:

César Machado, Joana ; Vacas‐de‐Carvalho, Leonor ; Costa, Patrício..
Journal of Product & Brand Management.  21 (2012)  6 - p. 418-427 , 2012
Link: https://doi.org/10.1108/..
 
?
8

Rebranding mergers: How attitudes influence consumer choice..:

Machado, Joana César ; de Lencastre, Paulo ; de Carvalho, Leonor Vacas.
Journal of Brand Management.  19 (2012)  6 - p. 513-524 , 2012
Link: https://doi.org/10.1057/..
 
?
9

One, two, three 

, In: The journal of brand management
a practical brand anatomy 
Lencastre, Paulo de ; Côrte-Real, Ana. (2009/10)  6 - p. 399-412
Exemplare:  Zentrale: z bwl 485/143; Zentrale:Magazin Zs ff 3043
 
?
10

One, two, three: A practical brand anatomy:

de Lencastre, Paulo ; Côrte-Real, Ana
Journal of Brand Management.  17 (2010)  6 - p. 399-412 , 2010
Link: https://doi.org/10.1057/..
 
?
11

Consumer Response Analysis to the Electronic Brands:

Nobre, Helena ; Brito, Carlos Melo ; de Lencastre, Paulo
Journal of Transnational Management.  10 (2004)  1 - p. 61-78 , 2004
Link: https://doi.org/10.1300/..
 
?
12

Need for touch: o impacto da informação háptica textual na ..:

Rodrigues, Tomé ; Silva, Susana Costa e ; Lencastre, Paulo
9788587963918.  , 2023
Link: http://hdl.handle.net/10..
 
?
13

The effect of brand names and logos' figurativeness on memo..:

Lencastre, Paulo de ; Machado, Joana César ; Costa, Patrício
0148-2963.  , 2023
Link: http://hdl.handle.net/10..
 
?
14

McDONALD's: gestión de marca y la contribución de operacion..:

Yue, Gin Kwan ; Lencastre, Paulo de
https://www.revistas.usp.br/signosdoconsumo/article/view/164536/159685.  , 2020
Link: https://www.revistas.usp..
 
?
15

Conhece Tapacurá? Branding com recursos escassos ; Do you k..:

Lencastre, Paulo de ; Andrade, Paulo ; Lencastre, Leonor de
https://www.revistas.usp.br/signosdoconsumo/article/view/150764/154820.  , 2019
Link: https://www.revistas.usp..
 
1-15