E-LIB Suche - Ergebnisse für: Li, Krista J.

1

Advance Selling in Marketing Channels:

Li, Krista J. ; Li, Xi
Journal of Marketing Research. 60 (2022) 2 - p. 371-387 , 2022

Link: https://doi.org/10.1177/..

2

Multilevel optimal distinctiveness: Examining the impact of..:

Bu, Juan ; Zhao, Eric Yanfei ; Li, Krista J..
Strategic Management Journal. 43 (2022) 9 - p. 1793-1822 , 2022

Link: https://doi.org/10.1002/..

3

Parallel imports of status goods: A strategic analysis of a..:

Li, Krista J. ; Zhang, Jianqiang ; Schaefer, Richard
Production and Operations Management. 31 (2022) 5 - p. 2268-2288 , 2022

Link: https://doi.org/10.1111/..

4

Product and service innovation with customer recognition:

Li, Krista J.
Decision Sciences. 55 (2021) 1 - p. 17-32 , 2021

Link: https://doi.org/10.1111/..

5

How does customer recognition affect service provision?:

Li, Krista J. ; Zhang, Jianqiang
International Journal of Research in Marketing. 38 (2021) 4 - p. 900-914 , 2021

Link: https://doi.org/10.1016/..

6

Transparency of Behavior-Based Pricing:

Li, Xi ; Li, Krista J. ; Wang, Xin (Shane)
Journal of Marketing Research. 57 (2020) 1 - p. 78-99 , 2020

Link: https://www.jstor.org/st..

7

Status Goods and Vertical Line Extensions:

Li, Krista J.
Production and Operations Management. 28 (2019) 1 - p. 103-120 , 2019

Link: https://doi.org/10.1111/..

8

Transparency of Behavior-Based Pricing:

Li, Xi ; Li, Krista J. ; Wang, Xin (Shane)
Journal of Marketing Research. 57 (2019) 1 - p. 78-99 , 2019

Link: https://doi.org/10.1177/..

9

Same or Different? An Aesthetic Design Question:

Li, Krista J. ; Liu, Yan
Production and Operations Management. 28 (2019) 6 - p. 1465-1485 , 2019

Link: https://doi.org/10.1111/..

10

Transparency of Behavior-Based Pricing:

Li, Xi ; Li, Krista J. ; Wang, Xin (Shane) , 2019

Link: https://ssrn.com/abstrac..

11

Behavior-Based Pricing in Marketing Channels:

Li, Krista J.
Marketing Science. 37 (2018) 2 - p. 310-326 , 2018

Link: https://www.jstor.org/st..

12

Pricing and Product Design for Vice Goods: A Strategic Anal..:

Jain, Sanjay ; Li, Krista J.
Marketing Science. 37 (2018) 4 - p. 592-610 , 2018

Link: https://www.jstor.org/st..

13

The effects of products' aesthetic design on demand and mar..

, In: Journal of marketing / American Marketing Association

the role of segment prototypicality and brand consistency

Liu, Yan ; Li, Krista J. ; Balachander, Subramanian.. (2017) 1 - p. 83-102

Exemplare: Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922

14

The Effects of Products' Aesthetic Design on Demand and Mar..:

Liu, Yan ; Li, Krista J. ; Chen, Haipeng (Allan).
Journal of Marketing. 81 (2017) 1 - p. 83-102 , 2017

Link: https://www.jstor.org/st..

15

The Effects of Products' Aesthetic Design on Demand and Mar..:

Liu, Yan ; Li, Krista J. ; Chen, Haipeng (Allan).
Journal of Marketing. 81 (2017) 1 - p. 83-102 , 2017

Link: https://doi.org/10.1509/..