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Management and marketing for improved retail competitiveness and performance / José Duarte Santos, Inês Veiga Pereira, Paulo Botelho Pires
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Digital transformation of ticketing services
, In:a value chain analysis of POPTICKET in Hong Kong
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Zentrale:E02 a bwl 419 s/163
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Management and Marketing for Improved Retail Competitiveness and Performance; Advances in Marketing, Customer Relationship Management, and E-Services ,
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