Personensuche
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California management review / BerkeleyHaas, Haas School of Business, University of California Berkeley
9
Seeding, referral, and recommendation
, In:creating profitable word-of-mouth programs
Exemplare:
Zentrale: z bwl 037/286; Zentrale:Magazin Zs fc 5286
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Journal of marketing / American Marketing Association
13
Targeting revenue leaders for a new product:
, In:Exemplare:
Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922
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Journal of marketing / American Marketing Association
14
The network value of products:
, In:Exemplare:
Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922
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Journal of marketing research / American Marketing Association
15
Decomposing the value of word-of-mouth seeding programs
, In:acceleration versus expansion
Exemplare:
Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085