E-LIB Suche - Ergebnisse für: Libai, Barak

1

Satiation and cross promotion: Selling and swapping users i..:

Haenlein, Michael ; Libai, Barak ; Muller, Eitan
International Journal of Research in Marketing. 40 (2023) 2 - p. 342-361 , 2023

Link: https://doi.org/10.1016/..

2

How consumer digital signals are reshaping the customer jou..:

Schweidel, David A. ; Bart, Yakov ; Inman, J. Jeffrey...
Journal of the Academy of Marketing Science. 50 (2022) 6 - p. 1257-1276 , 2022

Link: https://doi.org/10.1007/..

3

Announcement: Winner 2020 IJRM Best Article:

Appel, Gil ; Libai, Barak ; Muller, Eitan.
International Journal of Research in Marketing. 38 (2021) 2 - p. A4 , 2021

Link: https://doi.org/10.1016/..

4

Brave New World? On AI and the Management of Customer Relat..:

Libai, Barak ; Bart, Yakov ; Gensler, Sonja...
Journal of Interactive Marketing. 51 (2020) - p. 44-56 , 2020

Link: https://doi.org/10.1016/..

5

On the monetization of mobile apps:

Appel, Gil ; Libai, Barak ; Muller, Eitan.
International Journal of Research in Marketing. 37 (2020) 1 - p. 93-107 , 2020

Link: https://doi.org/10.1016/..

6

Seeding as Part of the Marketing Mix: Word-of-Mouth Program..:

Dost, Florian ; Phieler, Ulrike ; Haenlein, Michael.
Journal of Marketing. 83 (2019) 2 - p. 62-81 , 2019

Link: https://www.jstor.org/st..

7

Seeding as Part of the Marketing Mix: Word-of-Mouth Program..:

Dost, Florian ; Phieler, Ulrike ; Haenlein, Michael.
Journal of Marketing. 83 (2018) 2 - p. 62-81 , 2018

Link: https://doi.org/10.1177/..

8

On the monetary impact of fashion design piracy:

Appel, Gil ; Libai, Barak ; Muller, Eitan
International Journal of Research in Marketing. 35 (2018) 4 - p. 591-610 , 2018

Link: https://doi.org/10.1016/..

9

Seeding, referral, and recommendation

, In: California management review / BerkeleyHaas, Haas School of Business, University of California Berkeley

creating profitable word-of-mouth programs

Haenlein, Michael ; Libai, Barak. (2017) 2 - p. 68-91

Exemplare: Zentrale: z bwl 037/286; Zentrale:Magazin Zs fc 5286

10

Seeding, Referral, and Recommendation: Creating Profitable ..:

Haenlein, Michael ; Libai, Barak
California Management Review. 59 (2017) 2 - p. 68-91 , 2017

Link: https://doi.org/10.1177/..

11

In Pursuit of Enhanced Customer Retention Management: Revie..:

Ascarza, Eva ; Neslin, Scott A. ; Netzer, Oded...
Customer Needs and Solutions. 5 (2017) 1-2 - p. 65-81 , 2017

Link: https://doi.org/10.1007/..

12

Innovation equity: assessing and managing the monetary valu..:

Ofek, Elie ; Muller, Eitan ; Libai, Barak , 2016

Link: https://search.ebscohost..

13

Targeting revenue leaders for a new product:

, In: Journal of marketing / American Marketing Association

Haenlein, Michael ; Libai, Barak. (2013) 3 - p. 65-80

Exemplare: Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922

14

The network value of products:

, In: Journal of marketing / American Marketing Association

Oestreicher-Singer, Gal ; Libai, Barak ; Sivan, Liron... (2013) 3 - p. 1-14

Exemplare: Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922

15

Decomposing the value of word-of-mouth seeding programs

, In: Journal of marketing research / American Marketing Association

acceleration versus expansion

Libai, Barak ; Peres, Renana. (2013) 2 - p. 161-176

Exemplare: Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085