E-LIB Suche - Ergebnisse für: Llonch-Andreu, Joan

1

Cosmopolitanism in contemporary European societies: mapping..:

Katz-Gerro, Tally ; Janssen, Susanne ; Yodovich, Neta..
Journal of Contemporary European Studies. 32 (2023) 1 - p. 187-202 , 2023

Link: https://doi.org/10.1080/..

2

Variation of Customer Performance Influence on IMC Outcomes..:

, In: Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs; Developments in Marketing Science: Proceedings of the Academy of Marketing Science,

Butkouskaya, Vera ; Llonch-Andreu, Joan ; Alarcón-del-Amo, María-del-Carmen - p. 349-350 , 2023

Link: https://doi.org/10.1007/..

3

How beneficial are relational capital and technology orient..:

Ramírez-Solis, Edgar R. ; Llonch-Andreu, Joan ; Malpica-Romero, Alberto D.
International Journal of Innovation Studies. 6 (2022) 1 - p. 1-10 , 2022

Link: https://doi.org/10.1016/..

4

Relational capital and strategic orientations as antecedent..:

Ramírez-Solis, Edgar R. ; Llonch-Andreu, Joan ; Malpica-Romero, Alberto D.
Journal of Innovation and Entrepreneurship. 11 (2022) 1 - p. , 2022

Link: https://doi.org/10.1186/..

5

The impact of customer performance on IMC outcomes: firm si..:

Butkouskaya, Vera ; Llonch-Andreu, Joan ; Alarcón-del-Amo, María-del-Carmen
Journal of Economics, Finance and Administrative Science. 26 (2021) 52 - p. 358-375 , 2021

Link: https://doi.org/10.1108/..

6

Inter-Country Customer-Perspective Analysis of Strategic An..:

Butkouskaya, Vera ; Llonch-Andreu, Joan ; Alarcón-del-Amo, María-del-Carmen
Journal of International Consumer Marketing. 33 (2020) 1 - p. 68-83 , 2020

Link: https://doi.org/10.1080/..

7

Entrepreneurial Orientation (EO), Integrated Marketing Comm..:

Butkouskaya, Vera ; Llonch-Andreu, Joan ; Alarcón-del-Amo, María-del-Carmen
Sustainability. 12 (2020) 17 - p. 7159 , 2020

Link: https://doi.org/10.3390/..

8

Strategic antecedents and organisational consequences of IM..:

Butkouskaya, Vera ; Llonch-Andreu, Joan ; Alarcón-Del-Amo, María-Del-Carmen
Journal of Marketing Communications. 27 (2019) 2 - p. 115-136 , 2019

Link: https://doi.org/10.1080/..

9

Segmenting Consumers Based on Their Evaluation of Local, Gl..:

López-Lomelí, Miguel Ángel ; Alarcón-del-Amo, María-del-Carmen ; Llonch-Andreu, Joan
Journal of International Consumer Marketing. 31 (2019) 5 - p. 395-407 , 2019

Link: https://doi.org/10.1080/..

10

How local/global is your brand?

, In: International journal of market research

a technique to assess brand categorisation

Llonch-Andreu, Joan ; López-Lomelí, Miguel Ángel ; Gómez-Villanueva, Jorge Eduardo. (2016) 6 - p. 795-813

Exemplare: Zentrale: z bwl 402 240; Zentrale:Magazin Zs fe 1240

11

How Local/Global is your Brand?: A technique to assess bran..:

Llonch-Andreu, Joan ; López-Lomelí, Miguel ángel ; Gómez-Villanueva, Jorge Eduardo
International Journal of Market Research. 58 (2016) 6 - p. 795-813 , 2016

Link: https://doi.org/10.2501/..

12

Cosmopolitanism in contemporary European societies: mapping..:

Katz-Gerro, Tally ; Janssen, Susanne ; Yodovich, Neta..
Katz-Gerro , T , Janssen , S , Yodovich , N , Verboord , M & Llonch-Andreu , J 2023 , ' Cosmopolitanism in contemporary European societies: mapping and comparing different types of openness across Europe ' , Journal of Contemporary European Studies . https://doi.org/10.1080/14782804.2023.2211531. , 2023

Link: https://research.manches..

13

SMEs, environmental sustainability and waste management: a ..:

, In: Handbook of Sustainability-Driven Business Strategies in Practice,

Villegas Pinuer, Francisco ; Llonch Andreu, Joan ; López Belbeze, Pilar , 2021

Link: https://doi.org/10.4337/..

14

Waste Management. The Disconnection between Normative and S..:

Villegas Pinuer, Francisco Javier ; Llonch Andreu, Joan ; Belbeze, Pilar López.
Sustainability. 13 (2021) 4 - p. 1787 , 2021

Link: https://doi.org/10.3390/..

15

The impact of customer performance on IMC outcomes: firm si..:

Butkouskaya, Vera ; Llonch-Andreu, Joan ; Alarcón-del-Amo, María-del-Carmen
https://hdl.handle.net/20.500.12640/2838. , 2021

Link: https://hdl.handle.net/2..