E-LIB Suche - Ergebnisse für: Lobschat, Lara

1

The effect of review images on review helpfulness: A contin..:

Kübler, Raoul V. ; Lobschat, Lara ; Welke, Lina.
Journal of Retailing. 100 (2024) 1 - p. 5-23 , 2024

Link: https://doi.org/10.1016/..

2

The effect of permanent product discounts and order coupons..:

Liu, Huan ; Lobschat, Lara ; Verhoef, Peter C..
Journal of Retailing. 97 (2021) 3 - p. 377-393 , 2021

Link: https://doi.org/10.1016/..

3

Corporate digital responsibility:

Lobschat, Lara ; Mueller, Benjamin ; Eggers, Felix...
Journal of Business Research. 122 (2021) - p. 875-888 , 2021

Link: https://doi.org/10.1016/..

4

Do offline and online go hand in hand? Cross-channel and sy..:

Lesscher, Lisan ; Lobschat, Lara ; Verhoef, Peter C.
International Journal of Research in Marketing. 38 (2021) 3 - p. 678-697 , 2021

Link: https://doi.org/10.1016/..

5

Shifting the Blame: How Surcharge Pricing Influences Blame ..:

Pallas, Florian ; Bolton, Lisa E. ; Lobschat, Lara
Journal of Service Research. 21 (2018) 3 - p. 302-318 , 2018

Link: https://doi.org/10.1177/..

6

What happens online stays online?

, In: Journal of marketing research / American Marketing Association

segment-specific online and offline effects of banner adver...

Lobschat, Lara ; Osinga, Ernst C. ; Reinartz, Werner J.. (2017) 6 - p. 901-913

Exemplare: Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085

7

What Happens Online Stays Online? Segment-Specific Online a..:

LOBSCHAT, LARA ; OSINGA, ERNST C. ; REINARTZ, WERNER J.
Journal of Marketing Research. 54 (2017) 6 - p. 901-913 , 2017

Link: https://www.jstor.org/st..

8

What Happens Online Stays Online? Segment-Specific Online a..:

Lobschat, Lara ; Osinga, Ernst C. ; Reinartz, Werner J.
Journal of Marketing Research. 54 (2017) 6 - p. 901-913 , 2017

Link: https://doi.org/10.1509/..

9

Why Social Currency Becomes a Key Driver of a Firm's Brand ..:

Lobschat, Lara ; Zinnbauer, Markus A. ; Pallas, Florian.
Long Range Planning. 46 (2013) 1-2 - p. 125-148 , 2013

Link: https://doi.org/10.1016/..

10

The Impact of New Media on Customer Relationships:

Hennig-Thurau, Thorsten ; Malthouse, Edward C. ; Friege, Christian...
Journal of Service Research. 13 (2010) 3 - p. 311-330 , 2010

Link: https://doi.org/10.1177/..

11

Do offline and online go hand in hand?:Cross-channel and sy..:

Lesscher, Lisan ; Lobschat, Lara ; Verhoef, Peter C
Lesscher , L , Lobschat , L & Verhoef , P C 2021 , ' Do offline and online go hand in hand? Cross-channel and synergy effects of direct mailing and display advertising ' , International Journal of Research in Marketing , vol. 38 , no. 3 , pp. 678-697 . https://doi.org/10.1016/j.ijresmar.2020.11.003. , 2021

Link: https://cris.maastrichtu..

12

Do Offline and Online Go Hand in Hand? Cross-Channel and Sy..:

Lesscher, Lisan ; Lobschat, Lara ; Verhoef, Pieter
https://research.rug.nl/en/publications/b6a39360-4fa3-475b-bddf-54144e74a290. , 2021

Link: https://hdl.handle.net/1..

13

The effect of permanent product discounts and order coupons..:

Liu, Huan ; Lobschat, Lara ; Verhoef, Pieter.
https://research.rug.nl/en/publications/fc079a7d-413f-4964-8ba1-a56ecfe3f80b. , 2021

Link: https://hdl.handle.net/1..

14

Corporate Digital Responsibility:

Lobschat, Lara ; Müller, Benjamin ; Eggers, Felix...
Lobschat , L , Müller , B , Eggers , F , Brandimarte , L , Diefenbach , S , Kroschke , M & Wirtz , J 2021 , ' Corporate Digital Responsibility ' , Journal of Business Research , vol. 122 , pp. 875-888 . https://doi.org/10.1016/j.jbusres.2019.10.006. , 2021

Link: https://cris.maastrichtu..

15

Corporate digital responsibility:

Lobschat, Lara ; Mueller, Benjamin ; Eggers, Felix...
Lobschat, Lara, Mueller, Benjamin, Eggers, Felix, Brandimarte, Laura, Diefenbach, Sarah, Kroschke, Mirja, Wirtz, Jochen, Lobschat L., Mueller B., Eggers F., Brandimarte L., Diefenbach S., Kroschke M., Wirtz J. (2021-01-01). Corporate digital responsibility. Journal of Business Research 122 : 875-888. ScholarBank@NUS Repository. https://doi.org/10.1016/j.jbusres.2019.10.006. , 2021

Link: https://scholarbank.nus...