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Lodish, Leonard M.
~ 100  Ergebnisse:
Personensuche X
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1

Correction to: Wharton Marketing: Where Academia Meets Prac..:

Bradlow, Eric T. ; Iyengar, Raghuram ; Kahn, Barbara E....
Customer Needs and Solutions.  8 (2021)  4 - p. 110-110 , 2021
Link: https://doi.org/10.1007/..
 
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2

Wharton Marketing: Where Academia Meets Practice:

Bradlow, Eric T. ; Iyengar, Raghuram ; Kahn, Barbara E....
Customer Needs and Solutions.  8 (2021)  4 - p. 105-109 , 2021
Link: https://doi.org/10.1007/..
 
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3

Marketing that works: how entrepreneurial marketing can add..:

Lodish, Leonard M - Second edition . , 2016
Link: https://learning.oreilly..
 
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4

Traditional and IS-Enabled Customer Acquisition on the Inte..:

Choi, Jeonghye ; Bell, David R. ; Lodish, Leonard M.
Management Science.  58 (2012)  4 - p. 754-769 , 2012
Link: https://www.jstor.org/st..
 
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5

What matters most in internet retailing:

Bell, David R ; Choi, Jeonghye ; Lodish, Leonard M , 2012
Link: https://learning.oreilly..
 
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6

When Is Less More, and How Much More? Thoughts on the Psych..:

Lodish, Leonard M. ; Reed II, Americus
Marketing Science.  30 (2011)  3 - p. 405-408 , 2011
Link: https://www.jstor.org/st..
 
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7

Another Reason Academics and Practitioners Should Communica..:

Lodish, Leonard M.
Journal of Marketing Research.  44 (2007)  1 - p. 23-25 , 2007
Link: https://www.jstor.org/st..
 
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8

Another Reason Academics and Practitioners Should Communica..:

Lodish, Leonard M
Journal of Marketing Research.  44 (2007)  1 - p. 23-25 , 2007
Link: https://doi.org/10.1509/..
 
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9

Marketing that works: how entrepreneurial marketing can add..:

Lodish, Leonard M ; Morgan, Howard Lee ; Archambeau, Shellye , 2007
Link: https://learning.oreilly..
 
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10

A Business School Should Combine Academic Research and Its ..:

Lodish, Leonard M.
Marketing Science.  24 (2005)  3 - p. 332-333 , 2005
Link: https://www.jstor.org/st..
 
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11

Building Marketing Models That Make Money:

Lodish, Leonard M.
Interfaces.  31 (2001)  3 - p. S45-S55 , 2001
Link: https://www.jstor.org/st..
 
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12

The relationship between the marketing mix and share of cat..:

Bhattacharya, C. B. ; Fader, Peter S. ; Lodish, Leonard M..
Marketing Letters.  7 (1996)  1 - p. 5-18 , 1996
Link: https://doi.org/10.1007/..
 
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13

The Relationship between the Marketing Mix and Share of Cat..:

Bhattacharya, C. B. ; Fader, Peter S. ; Lodish, Leonard M..
Marketing Letters.  7 (1996)  1 - p. 5-18 , 1996
Link: https://www.jstor.org/st..
 
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14

Modeling Consumers' Choices of Multiple Items:

Harlam, Bari A. ; Lodish, Leonard M.
Journal of Marketing Research.  32 (1995)  4 - p. 404-418 , 1995
Link: https://www.jstor.org/st..
 
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15

How T.V. Advertising Works: A Meta-Analysis of 389 Real Wor..:

Lodish, Leonard M. ; Abraham, Magid ; Kalmenson, Stuart...
Journal of Marketing Research.  32 (1995)  2 - p. 125-139 , 1995
Link: https://www.jstor.org/st..
 
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