E-LIB Suche - Ergebnisse für: Mühlbacher, Hans

1

Necessary engagement in stakeholder relationships for succe..:

Muhlbacher, Hans ; Einarsdóttir, Bryndís ; Castello, Alessio
Industrial Marketing Management. 118 (2024) - p. 1-11 , 2024

Link: https://doi.org/10.1016/..

2

Necessary perceptions of family values and luxury character..:

Dinh, Estelle ; Mühlbacher, Hans ; Torchia, Mariaterasa
Journal of Brand Management. 31 (2023) 1 - p. 58-78 , 2023

Link: https://doi.org/10.1057/..

3

The experience of luxury craftsmanship – a strategic asset ..:

Tarquini, Annalisa ; Mühlbacher, Hans ; Kreuzer, Maria
Journal of Marketing Management. 38 (2022) 13-14 - p. 1307-1338 , 2022

Link: https://doi.org/10.1080/..

4

Building and sustaining resilient luxury service ecosystems:

Taishoff, Marika ; Mühlbacher, Hans ; Kauppinen-Räisänen, Hannele
Journal of Business Research. 146 (2022) - p. 201-215 , 2022

Link: https://doi.org/10.1016/..

5

Dynamic collaboration between small- and medium-sized enter..:

Wang, Miaomiao ; Mühlbacher, Hans ; Wittmann, Xinhua.
European Management Journal. 39 (2021) 2 - p. 185-200 , 2021

Link: https://doi.org/10.1016/..

6

Brand identity dynamics – reinforcement or destabilisation ..:

Mühlbacher, Hans ; Bertschy, Marjorie ; Desbordes, Michel
Journal of Strategic Marketing. 30 (2021) 4 - p. 421-442 , 2021

Link: https://doi.org/10.1080/..

7

Exploring consumers' subjective shopping experiences in dir..:

Kauppinen-Räisänen, Hannele ; Mühlbacher, Hans ; Taishoff, Marika
Journal of Retailing and Consumer Services. 57 (2020) - p. 102251 , 2020

Link: https://doi.org/10.1016/..

8

Esports extension of a football brand: stakeholder co-creat..:

Bertschy, Marjorie ; Mühlbacher, Hans ; Desbordes, Michel
European Sport Management Quarterly. 20 (2019) 1 - p. 47-68 , 2019

Link: https://doi.org/10.1080/..

9

From zero-sum to win-win - Organisational conditions for su..:

Mühlbacher, Hans ; Böbel, Ingo
European Management Journal. 37 (2019) 3 - p. 313-324 , 2019

Link: https://doi.org/10.1016/..

10

Komplexe Probleme - Einfache Lösungen? Plädoyer für qualita..:

Mühlbacher, Hans
Marketing ZFP. 40 (2018) 4 - p. 17-29 , 2018

Link: https://doi.org/10.15358..

11

Brand management: Unveiling the delusion of control:

Wider, Serena ; von Wallpach, Sylvia ; Mühlbacher, Hans
European Management Journal. 36 (2018) 3 - p. 301-305 , 2018

Link: https://doi.org/10.1016/..

12

Qu'est-ce qu'une marque forte ? Une approche par les config..:

Koll, Oliver ; Raïes, Karine ; Grohs, Reinhard.
Décisions Marketing. , 2018

Link: https://www.jstor.org/st..

13

Home in the re-making: Immigrants' transcultural experienci..:

Kreuzer, Maria ; Mühlbacher, Hans ; von Wallpach, Sylvia
Journal of Business Research. 91 (2018) - p. 334-341 , 2018

Link: https://doi.org/10.1016/..

14

Komplexe Probleme – Einfache Lösungen? Plädoyer für qualita..:

Mühlbacher, Hans
Marketing: ZFP – Journal of Research and Management. 40 (2018) 4 - p. 17-29 , 2018

Link: https://www.jstor.org/st..

15

Co-creating stakeholder and brand identities: Introduction ..:

von Wallpach, Sylvia ; Voyer, Benjamin ; Kastanakis, Minas.
Journal of Business Research. 70 (2017) - p. 395-398 , 2017

Link: https://doi.org/10.1016/..