E-LIB Suche - Ergebnisse für: MALHOTRA, NARESH K.

1

Artificial intelligence in marketing

Review of Marketing Research, volume 20

Sudhir, K ; Toubia, Olivier ; Malhotra, Naresh K - First edition . , 2023

Link: https://search.ebscohost..

2

Measurement in marketing

Review of marketing research, volume 19

Malhotra, Naresh K ; Baumgartner, Hans ; Weijters, Bert - First edition . , 2022

Link: https://search.ebscohost..

3

Ad typicality judgments in the processing of creative telev..:

Peterson, Mark ; Malhotra, Naresh K.
International Journal of Advertising. 42 (2022) 2 - p. 288-316 , 2022

Link: https://doi.org/10.1080/..

4

Observational learning: Influence of regulatory focus, know..:

Patil, Ashutosh ; Malhotra, Naresh K. ; Maity, Moutusy
International Journal of Consumer Studies. 46 (2021) 4 - p. 1428-1450 , 2021

Link: https://doi.org/10.1111/..

5

Marketing accountability for marketing and non-marketing ou..

Review of marketing research, v. 18

Kumar, V ; Stewart, David W ; Malhotra, Naresh K , 2021

Link: https://search.ebscohost..

6

Marketing in African Emerging Markets: Emerging Perspective:

Burgess, Steven M. ; Malhotra, Naresh K.
Journal of African Business. 21 (2020) 4 - p. 433-438 , 2020

Link: https://doi.org/10.1080/..

7

Reflections on the State-of-the-Art in 'Ethics & Morality i..:

Agarwal, James ; Malhotra, Naresh K.
Journal of Business Research. 95 (2019) - p. 392-400 , 2019

Link: https://doi.org/10.1016/..

8

Does brand experience translate into brand commitment?: A m..:

Das, Gopal ; Agarwal, James ; Malhotra, Naresh K..
Journal of Business Research. 95 (2019) - p. 479-490 , 2019

Link: https://doi.org/10.1016/..

9

Make, buy, borrow or crowdsource? The evolution and future ..:

Malhotra, Naresh K. ; Uslay, Can
Journal of Business Strategy. 39 (2018) 5 - p. 14-21 , 2018

Link: https://doi.org/10.1108/..

10

Impact of social media strategies on stock price: the case ..:

Chahine, Salim ; Malhotra, Naresh K.
European Journal of Marketing. 52 (2018) 7/8 - p. 1526-1549 , 2018

Link: https://doi.org/10.1108/..

11

The impact of marketing activities on service brand equity:..:

Kumar, Ravi Shekhar ; Dash, Satyabhusan ; Malhotra, Naresh K.
European Journal of Marketing. 52 (2018) 3/4 - p. 596-618 , 2018

Link: https://doi.org/10.1108/..

12

Common Method Variance in Advertising Research: When to Be ..:

Malhotra, Naresh K. ; Schaller, Tracey King ; Patil, Ashutosh
Journal of Advertising. 46 (2017) 1 - p. 193-212 , 2017

Link: https://www.jstor.org/st..

13

Marketing in and for a sustainable society

Review of marketing research ; v. 13;Emerald insight

Malhotra, Naresh K. , 2016

Link: https://doi.org/10.1108/..

14

Long-Term Oriented Marketing Relationships and Ethical Cond..:

Ndubisi, Nelson Oly ; Malhotra, Naresh K. ; Capel, Celine Marie...
Psychology & Marketing. 33 (2016) 5 - p. 372-388 , 2016

Link: https://doi.org/10.1002/..

15

The local brand representative in reseller networks:

Gupta, Suraksha ; Malhotra, Naresh K. ; Czinkota, Michael.
Journal of Business Research. 69 (2016) 12 - p. 5712-5723 , 2016

Link: https://doi.org/10.1016/..