E-LIB Suche - Ergebnisse für: Machado, Joana César

1

The effect of brand names and logos' figurativeness on memo..:

Lencastre, Paulo de ; Machado, Joana César ; Costa, Patrício
Journal of Business Research. 164 (2023) - p. 113944 , 2023

Link: https://doi.org/10.1016/..

2

Bridging the gap between brand gender and brand loyalty on ..:

Vacas de Carvalho, Leonor ; Azar, Salim L. ; Machado, Joana Cesar
Journal of Marketing Management. 36 (2020) 11-12 - p. 1125-1152 , 2020

Link: https://doi.org/10.1080/..

3

Guest editorial:

Yoganathan, Vignesh ; Roper, Stuart ; McLeay, Fraser.
Internet Research. 30 (2020) 1 - p. 19-22 , 2020

Link: https://doi.org/10.1108/..

4

Motives to engage with sports brands on Facebook and Instag..:

Machado, Joana César ; Martins, Carla Carvalho ; Ferreira, Frederico Correia..
International Journal of Sports Marketing and Sponsorship. 21 (2020) 2 - p. 325-349 , 2020

Link: https://doi.org/10.1108/..

5

Cause-related marketing in online environment: the role of ..:

e Silva, Susana Costa ; Duarte, Paulo ; Machado, Joana César.
International Review on Public and Nonprofit Marketing. 17 (2019) 2 - p. 135-157 , 2019

Link: https://doi.org/10.1007/..

6

Brand gender and consumer-based brand equity on Facebook: T..:

Machado, Joana César ; Vacas-de-Carvalho, Leonor ; Azar, Salim L...
Journal of Business Research. 96 (2019) - p. 376-385 , 2019

Link: https://doi.org/10.1016/..

7

Motivations to interact with brands on Facebook

, In: The journal of brand management

towards a typology of consumer-brand interactions

Azar, Salim L. ; Machado, Joana César ; Vacas-de-Carvalho, Leonor. (2016) 2 - p. 153-178

Exemplare: Zentrale: z bwl 485/143; Zentrale:Magazin Zs ff 3043

8

Motivations to interact with brands on Facebook – Towards a..:

Azar, Salim L ; Machado, Joana César ; Vacas-de-Carvalho, Leonor.
Journal of Brand Management. 23 (2016) 2 - p. 153-178 , 2016

Link: https://doi.org/10.1057/..

9

Brand logo design: examining consumer response to naturalne..:

Machado, Joana Cesar ; de Carvalho, Leonor Vacas ; Torres, Anna.
Journal of Product & Brand Management. 24 (2015) 1 - p. 78-87 , 2015

Link: https://doi.org/10.1108/..

10

Brand, identity and corporate reputation:

Lim, Ming ; Machado, Joana Cesar ; Iglesias, Oriol
Marketing Intelligence & Planning. 33 (2015) 2 - p. , 2015

Link: https://doi.org/10.1108/..

11

Rebranding mergers

, In: The journal of brand management

how attitudes influence consumer choices?

Machado, Joana César ; Lencastre, Paulo de ; Carvalho, Leonor Vacas de.. (2011/12) 6 - p. 513-524

Exemplare: Zentrale: z bwl 485/143; Zentrale:Magazin Zs ff 3043

12

Rebranding mergers: How attitudes influence consumer choice..:

Machado, Joana César ; de Lencastre, Paulo ; de Carvalho, Leonor Vacas.
Journal of Brand Management. 19 (2012) 6 - p. 513-524 , 2012

Link: https://doi.org/10.1057/..

13

How does brand-cause fit influence the success of CrM campa..:

, In: Handbook of Sustainability-Driven Business Strategies in Practice,

Padilha Campelos, Inês ; Costa e Silva, Susana ; César Machado, Joana , 2021

Link: https://doi.org/10.4337/..

14

Brand logo and brand gender: examining the effects of natur..:

César Machado, Joana ; Fonseca, Beatriz ; Martins, Carla
Journal of Brand Management. 28 (2020) 2 - p. 152-170 , 2020

Link: https://doi.org/10.1057/..

15

Same design, same response? Investigating natural designs i..:

Torres, Anna ; César Machado, Joana ; Vacas de Carvalho, Leonor..
Journal of Product & Brand Management. 28 (2019) 3 - p. 317-329 , 2019

Link: https://doi.org/10.1108/..