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Malhotra, Naresh
297  Ergebnisse:
Personensuche X
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1

Measuring consumer design perceptions for digital devices: ..:

Mishra, Abhishek ; Dash, Satyabhushan ; Malhotra, Naresh.
Journal of Brand Management.  22 (2015)  7 - p. 603-630 , 2015
Link: https://doi.org/10.1057/..
 
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2

Contrasting the Drivers of Switching Intent and Switching B..:

Wirtz, Jochen ; Xiao, Ping ; Chiang, Jeongwen.
Journal of Retailing.  90 (2014)  4 - p. 463-480 , 2014
Link: https://doi.org/10.1016/..
 
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3

Marketing innovation: a resource‐based view of internationa..:

Gupta, Suraksha ; Malhotra, Naresh ; Malhotra, Naresh
Marketing Intelligence & Planning.  31 (2013)  2 - p. 111-126 , 2013
Link: https://doi.org/10.1108/..
 
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4

Is beauty in the eye of the beholder? Gender and beauty in ..:

Kim, Jaeil ; Han, WoongHee ; Kim, DongTae..
Marketing Intelligence & Planning.  31 (2013)  2 - p. 127-140 , 2013
Link: https://doi.org/10.1108/..
 
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5

Challenges in Western‐Chinese business relationships: the C..:

Jin, Byoungho ; Yu, Hong ; Hye Kang, Ji.
Marketing Intelligence & Planning.  31 (2013)  2 - p. 179-192 , 2013
Link: https://doi.org/10.1108/..
 
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6

The nature and antecedents of brand equity and its dimensio..:

Shekhar Kumar, Ravi ; Dash, Satyabhusan ; Chandra Purwar, Prem.
Marketing Intelligence & Planning.  31 (2013)  2 - p. 141-159 , 2013
Link: https://doi.org/10.1108/..
 
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7

The impact of institutional variables in new high‐tech prod..:

Shekhar Mishra, Shashi ; Saji, K.B. ; Malhotra, Naresh
Marketing Intelligence & Planning.  31 (2013)  2 - p. 160-178 , 2013
Link: https://doi.org/10.1108/..
 
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8

Future of research in marketing in emerging economies:

Malhotra, Naresh ; Dash, Satyabhusan
Marketing Intelligence & Planning.  31 (2013)  2 - p. , 2013
Link: https://doi.org/10.1108/..
 
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9

'Shaping the Future of Research in Marketing in Emerging Ec..:

Malhotra, Naresh
International Journal of Market Research.  54 (2012)  3 - p. 432-434 , 2012
Link: https://doi.org/10.2501/..
 
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10

Conference Note:

Malhotra, Naresh
Metamorphosis: A Journal of Management Research.  11 (2012)  1 - p. 7-8 , 2012
Link: https://doi.org/10.1177/..
 
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11

Multilevel Generalized Structured Component Analysis:

Hwang, Heungsun ; Takane, Yoshio ; Malhotra, Naresh
Behaviormetrika.  34 (2007)  2 - p. 95-109 , 2007
Link: https://doi.org/10.2333/..
 
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12

Nur dein Herz kennt die Wahrheit:

Raakhee ; Rai, Aishwarya ; Rampal, Arjun... , P 2003
Exemplar:  Zentrale/Mediathek: pg 5341
 
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13

Local bifurcations in the motion of spinning discs:

Malhotra, Naresh ; Sri Namachchivaya, N.
Chaos, Solitons & Fractals.  14 (2002)  2 - p. 203-226 , 2002
Link: https://doi.org/10.1016/..
 
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14

Experiential value: conceptualization, measurement and appl..:

Mathwick, Charla ; Malhotra, Naresh ; Rigdon, Edward
Journal of Retailing.  77 (2001)  1 - p. 39-56 , 2001
Link: https://doi.org/10.1016/..
 
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15

Country segmentation based on objective quality‐of‐life mea..:

Peterson, Mark ; Malhotra, Naresh
International Marketing Review.  17 (2000)  1 - p. 56-73 , 2000
Link: https://doi.org/10.1108/..
 
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