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Mann, Bikram Jit Singh
56  Ergebnisse:
Personensuche X
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1

Consumer–Celebrity Parasocial Interaction: A Conditional Pr..:

Parmar, Yadvinder ; Mann, Bikram Jit Singh
Global Business Review.  , 2021
Link: https://doi.org/10.1177/..
 
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2

A New Scale to Capture the Multidimensionality of Celebrity..:

Mann, Bikram Jit Singh ; Parmar, Yadvinder ; Ghuman, Mandeep Kaur
Global Business Review.  24 (2020)  6 - p. 1251-1275 , 2020
Link: https://doi.org/10.1177/..
 
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3

Impact of celebrity endorser as in-store stimuli on impulse..:

Parmar, Yadvinder ; Mann, Bikram Jit Singh ; Ghuman, Mandeep Kaur
The International Review of Retail, Distribution and Consumer Research.  30 (2020)  5 - p. 576-595 , 2020
Link: https://doi.org/10.1080/..
 
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4

Exploring the Relationship Between Celebrity Worship and Br..:

Parmar, Yadvinder ; Mann, Bikram Jit Singh
Journal of Creative Communications.  16 (2020)  1 - p. 61-80 , 2020
Link: https://doi.org/10.1177/..
 
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5

Measuring Celebrity Equity: Unearthing the Consumer Knowled..:

Ghuman, Mandeep Kaur ; Parmar, Yadvinder ; Mann, Bikram Jit Singh
Global Business Review.  22 (2019)  3 - p. 797-820 , 2019
Link: https://doi.org/10.1177/..
 
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6

Sustainable Supply Chain Activities and Financial Performan..:

Mann, Bikram Jit Singh ; Kaur, Harmeet
Vision: The Journal of Business Perspective.  24 (2019)  1 - p. 60-69 , 2019
Link: https://doi.org/10.1177/..
 
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7

The Match-up Between Celebrity Associations and Product Typ:

Parmar, Yadvinder ; Ghuman, Mandeep Kaur ; Mann, Bikram Jit Singh
Journal of Creative Communications.  15 (2019)  1 - p. 65-89 , 2019
Link: https://doi.org/10.1177/..
 
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8

Profiling Customers Based on Their Social Risk Perception: ..:

Ghuman, Mandeep Kaur ; Mann, Bikram Jit Singh
Metamorphosis: A Journal of Management Research.  17 (2018)  1 - p. 41-52 , 2018
Link: https://doi.org/10.1177/..
 
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9

New product announcement: spokesperson a manifestation of i..:

Mann, Bikram Jit Singh ; Babbar, Sonia
International Journal of Emerging Markets.  13 (2018)  6 - p. 1635-1655 , 2018
Link: https://doi.org/10.1108/..
 
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10

New product announcements effect on stock prices in India:

Mann, Bikram Jit Singh ; Babbar, Sonia
Journal of Asia Business Studies.  11 (2017)  4 - p. 368-386 , 2017
Link: https://doi.org/10.1108/..
 
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11

Exploring the Drivers of Status Consumption for the Wedding..:

Mann, Bikram Jit Singh ; Sahni, Sunpreet Kaur
International Journal of Market Research.  57 (2015)  2 - p. 179-202 , 2015
Link: https://doi.org/10.2501/..
 
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12

What and how to communicate about a corporate brand with th..:

Mann, Bikram Jit Singh ; Ghuman, Mandeep Kaur
Journal of Marketing Communications.  24 (2015)  3 - p. 230-249 , 2015
Link: https://doi.org/10.1080/..
 
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13

Antecedents of Consumer Preference for Information Sources ..:

Ghuman, Mandeep Kaur ; Mann, Bikram Jit Singh
Corporate Reputation Review.  18 (2015)  4 - p. 353-371 , 2015
Link: https://doi.org/10.1057/..
 
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14

Scale development and validation for measuring corporate br..:

Mann, Bikram Jit Singh ; Ghuman, Mandeep Kaur
Journal of Brand Management.  21 (2013)  1 - p. 43-62 , 2013
Link: https://doi.org/10.1057/..
 
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15

Analyzing the likelihood and the impact of earnout offers o..:

Kohli, Reena ; Mann, Bikram Jit Singh
Emerging Markets Review.  16 (2013)  - p. 203-222 , 2013
Link: https://doi.org/10.1016/..
 
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