E-LIB Suche - Ergebnisse für: Mantrala, Murali K.

1

Incorporating direct customers' customer needs in a multi-d..:

Tang, Yihui Elina ; Mantrala, Murali K.
Industrial Marketing Management. 119 (2024) - p. 252-263 , 2024

2

Cross-border marketing ecosystem orchestration: A conceptua..:

Hewett, Kelly ; Hult, G. Tomas M. ; Mantrala, Murali K...
International Journal of Research in Marketing. 39 (2022) 2 - p. 619-638 , 2022

Link: https://doi.org/10.1016/..

3

Cross-channel effects of omnichannel retail marketing strat..:

Timoumi, Ahmed ; Gangwar, Manish ; Mantrala, Murali K.
Journal of Retailing. 98 (2022) 1 - p. 133-151 , 2022

Link: https://doi.org/10.1016/..

4

Keyword portfolio optimization in paid search advertising:

Symitsi, Efthymia ; Markellos, Raphael N. ; Mantrala, Murali K.
European Journal of Operational Research. 303 (2022) 2 - p. 767-778 , 2022

Link: https://doi.org/10.1016/..

5

COVID-19 Communication Ecology: Visualizing Communication R..:

Brian Houston, J. ; Thorson, Esther ; Kim, Eunjin (Anna).
American Behavioral Scientist. 65 (2021) 7 - p. 893-913 , 2021

Link: https://doi.org/10.1177/..

6

Marketing optimization methods:

, In: Handbook of Marketing Analytics,

Mantrala, Murali K. ; Kanuri, Vamsi K. , 2018

Link: https://doi.org/10.4337/..

7

Category management and captains:

, In: Handbook of Research on Retailing,

Mantrala, Murali K. ; Kamran-Disfani, Omid , 2018

Link: https://doi.org/10.4337/..

8

A Meta-Analysis of Marketing Communication Carryover Effect:

KÖHLER, CHRISTINE ; MANTRALA, MURALI K. ; ALBERS, SÖNKE.
Journal of Marketing Research. 54 (2017) 6 - p. 990-1008 , 2017

Link: https://www.jstor.org/st..

9

Optimizing a Menu of Multiformat Subscription Plans for Ad-..:

Kanuri, Vamsi K. ; Mantrala, Murali K. ; Thorson, Esther
Journal of Marketing. 81 (2017) 2 - p. 45-63 , 2017

Link: https://www.jstor.org/st..

10

The impact of retail store format on the satisfaction-loyal..:

Kamran-Disfani, Omid ; Mantrala, Murali K. ; Izquierdo-Yusta, Alicia.
Journal of Business Research. 77 (2017) - p. 14-22 , 2017

Link: https://doi.org/10.1016/..

11

A Meta-Analysis of Marketing Communication Carryover Effect:

Köhler, Christine ; Mantrala, Murali K. ; Albers, Sönke.
Journal of Marketing Research. 54 (2017) 6 - p. 990-1008 , 2017

Link: https://doi.org/10.1509/..

12

Optimizing a Menu of Multiformat Subscription Plans for Ad-..:

Kanuri, Vamsi K. ; Mantrala, Murali K. ; Thorson, Esther
Journal of Marketing. 81 (2017) 2 - p. 45-63 , 2017

Link: https://doi.org/10.1509/..

13

Assessing sales contest effectiveness: the role of salesper..:

Gopalakrishna, Srinath ; Garrett, Jason ; Mantrala, Murali K..
Marketing Letters. 27 (2016) 3 - p. 589-602 , 2016

Link: https://www.jstor.org/st..

14

Assessing sales contest effectiveness: the role of salesper..:

Gopalakrishna, Srinath ; Garrett, Jason ; Mantrala, Murali K..
Marketing Letters. 27 (2015) 3 - p. 589-602 , 2015

Link: https://doi.org/10.1007/..

15

Editorial:

Brown, Steven P. ; Mantrala, Murali K.
Journal of Retailing. 91 (2015) 2 - p. 171 , 2015

Link: https://doi.org/10.1016/..