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1

Immersive experiences as a resource for promoting museum to..:

Robaina-Calderín, Lorena ; Martín-Santana, Josefa D. ; Muñoz-Leiva, Francisco
Journal of Destination Marketing & Management. 29 (2023) - p. 100795 , 2023

Link: https://doi.org/10.1016/..

2

The relevance of entrepreneurial competences from a faculty..:

García-Cabrera, Antonia M. ; Martín-Santana, Josefa D. ; Déniz-Déniz, María de la Cruz...
The International Journal of Management Education. 21 (2023) 2 - p. 100774 , 2023

Link: https://doi.org/10.1016/..

3

Blood donation as a public service: Young citizens' prosoci..:

Robaina-Calderín, Lorena ; Melián-Alzola, Lucía ; Martín-Santana, Josefa D.
International Public Management Journal. 27 (2023) 2 - p. 259-283 , 2023

Link: https://doi.org/10.1080/..

4

Prosocial customer in the public sector: A PLS-SEM analysis..:

Robaina-Calderín, Lorena ; Martín-Santana, Josefa D. ; Melián-Alzola, Lucía
Socio-Economic Planning Sciences. 86 (2023) - p. 101507 , 2023

Link: https://doi.org/10.1016/..

5

The influence of service quality and anticipated emotions o..:

Martín-Santana, Josefa D. ; Melián-Alzola, Lucía
Health Care Management Science. 25 (2022) 4 - p. 623-648 , 2022

Link: https://doi.org/10.1007/..

6

Donor orientation and service quality: Key factors in activ..:

Martín-Santana, Josefa D. ; Cabrera-Suárez, María Katiuska ; Déniz-Déniz, María de la Cruz..
PLOS ONE. 16 (2021) 7 - p. e0255112 , 2021

Link: https://doi.org/10.1371/..

7

Potenciando la lealtad de los donantes a través de la orien..:

Martín-Santana, Josefa D. ; Katiuska Cabrera-Suárez, María ; De la Cruz Déniz-Déniz, María
Revista de Marketing y Publicidad. , 2021

Link: https://doi.org/10.51302..

8

Blood donation barriers: How does donor profile affect them:

Romero-Domínguez, Laura ; Martín-Santana, Josefa D. ; Sánchez-Medina, Agustín J..
International Review on Public and Nonprofit Marketing. 19 (2021) 2 - p. 247-264 , 2021

Link: https://doi.org/10.1007/..

9

A review of research on neuromarketing using content analys..:

Robaina-Calderín, Lorena ; Martín-Santana, Josefa D.
Cognitive Neurodynamics. 15 (2021) 6 - p. 923-938 , 2021

Link: https://doi.org/10.1007/..

10

Familiness, social capital and market orientation in the fa..:

Martín-Santana, Josefa D. ; Cabrera-Suárez, M. Katiuska ; Déniz-Déniz, M. de la Cruz
European Journal of Marketing. 54 (2020) 7 - p. 1731-1760 , 2020

Link: https://doi.org/10.1108/..

11

Complementary services at hotels in accordance with their p..:

Beerli-Palacio, Asunción ; Martín-Santana, Josefa D. ; Román-Montoya, Crisanto
International Journal of Hospitality Management. 87 (2020) - p. 102458 , 2020

Link: https://doi.org/10.1016/..

12

Satisfaction, image, and loyalty can be enhanced with congr..:

Beerli, Asunción ; Diaz-Meneses, Gonzalo ; Martín-Santana, Josefa D.
Journal of Strategic Marketing. 29 (2020) 3 - p. 264-280 , 2020

Link: https://doi.org/10.1080/..

13

The role of the human dimension in organizational agility: ..:

Melián-Alzola, Lucía ; Domínguez-Falcón, Carmen ; Martín-Santana, Josefa D.
Personnel Review. 49 (2020) 9 - p. 1945-1964 , 2020

Link: https://doi.org/10.1108/..

14

Modelling the role of anticipated emotions in blood donor b..:

Martín-Santana, Josefa D. ; Reinares-Lara, Eva ; Romero-Domínguez, Laura
Journal of Economic Psychology. 81 (2020) - p. 102325 , 2020

Link: https://doi.org/10.1016/..

15

Donor Orientation and Employee Attitudes and Behavior in Sp..:

Martín-Santana, Josefa D. ; Cabrera-Suárez, María Katiuska ; Déniz-Déniz, María de la Cruz
Applied Research in Quality of Life. 16 (2020) 3 - p. 1097-1121 , 2020

Link: https://doi.org/10.1007/..

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