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X
Mason, Charlotte H.
4505  Ergebnisse:
Personensuche X
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1

Everywhere and at All Times: Mobility, Consumer Decision-Ma..:

Lurie, Nicholas H. ; Berger, Jonah ; Chen, Zoey...
Customer Needs and Solutions.  5 (2017)  1-2 - p. 15-27 , 2017
Link: https://doi.org/10.1007/..
 
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2

Enhancing Student Learning in Marketing Courses: An Explora..:

Hollenbeck, Candice R. ; Mason, Charlotte H. ; Song, Ji Hee
Journal of Marketing Education.  33 (2011)  2 - p. 171-182 , 2011
Link: https://doi.org/10.1177/..
 
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3

Emotionality and Semantic Onsets: Exploring Orienting Atten..:

NIELSEN, JESPER H. ; SHAPIRO, STEWART A. ; MASON, CHARLOTTE H.
Journal of Marketing Research.  47 (2010)  6 - p. 1138-1150 , 2010
Link: https://www.jstor.org/st..
 
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4

Emotionality and Semantic Onsets: Exploring Orienting Atten..:

Nielsen, Jesper H. ; Shapiro, Stewart A. ; Mason, Charlotte H.
Journal of Marketing Research.  47 (2010)  6 - p. 1138-1150 , 2010
Link: https://doi.org/10.1509/..
 
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5

The Right Path to SCM-CRM Integration:

, In: Handbook of Research on Enterprise Systems,
Mason, Charlotte H. ; Roth, Aleda V. - p. 134-151 , 2009
Link: https://doi.org/10.4018/..
 
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6

Market orientation, marketing capabilities, and firm perfor..:

Morgan, Neil A. ; Vorhies, Douglas W. ; Mason, Charlotte H.
Strategic Management Journal.  30 (2009)  8 - p. 909-920 , 2009
Link: https://doi.org/10.1002/..
 
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7

Market Orientation, Marketing Capabilities, and Firm Perfor..:

Morgan, Neil A. ; Vorhies, Douglas W. ; Mason, Charlotte H.
Strategic Management Journal.  30 (2009)  8 - p. 909-920 , 2009
Link: https://www.jstor.org/st..
 
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8

Does innate consumer innovativeness relate to new product/s..:

Im, Subin ; Mason, Charlotte H. ; Houston, Mark B.
Journal of the Academy of Marketing Science.  35 (2007)  1 - p. 63-75 , 2007
Link: https://doi.org/10.1007/..
 
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9

Visual Representation: Implications for Decision Making:

Lurie, Nicholas H. ; Mason, Charlotte H.
Journal of Marketing.  71 (2007)  1 - p. 160-177 , 2007
Link: https://www.jstor.org/st..
 
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10

Visual Representation: Implications for Decision Making:

Lurie, Nicholas H. ; Mason, Charlotte H.
Journal of Marketing.  71 (2007)  1 - p. 160-177 , 2007
Link: https://doi.org/10.1509/..
 
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11

An approach for identifying cannibalization within product ..:

, In: Handbook of niche marketing / Tevfik Dalgic, ed.
Mason, Charlotte H. ; Milne, George R.. (2006)  - p. 67-85
Exemplar:  TB Nautik 19/1.8 Han 9(2006)
 
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12

An ecological niche theory approach to the measurement of b..:

, In: Handbook of niche marketing / Tevfik Dalgic, ed.
Milne, George R. ; Mason, Charlotte H.. (2006)  - p. 87-104
Exemplar:  TB Nautik 19/1.8 Han 9(2006)
 
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13

Defection Detection: Measuring and Understanding the Predic..:

Neslin, Scott A. ; Gupta, Sunil ; Kamakura, Wagner..
Journal of Marketing Research.  43 (2006)  2 - p. 204-211 , 2006
Link: https://doi.org/10.1509/..
 
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14

Defection Detection: Measuring and Understanding the Predic..:

Neslin, Scott A. ; Gupta, Sunil ; Kamakura, Wagner..
Journal of Marketing Research.  43 (2006)  2 - p. 204-211 , 2006
Link: https://www.jstor.org/st..
 
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15

CRM in Sales-Intensive Organizations: A Review and Future D..:

Tanner Jr., John E. ; Ahearne, Michael ; Leigh, Thomas W...
The Journal of Personal Selling and Sales Management.  25 (2005)  2 - p. 169-180 , 2005
Link: https://www.jstor.org/st..
 
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