E-LIB Suche - Ergebnisse für: Masson, Josselin

1

L'accessibilité alimentaire : Une approche par l'expérience..:

Garcia, Karine ; Rodhain, Angélique ; Gourmelen, Andrea.
Recherche et Applications en Marketing (French Edition). , 2024

Link: https://doi.org/10.1177/..

2

Package graphic design and communication across cultures: A..:

Celhay, Franck ; Cheng, Peiyao ; Masson, Josselin.
International Journal of Research in Marketing. 37 (2020) 1 - p. 108-128 , 2020

Link: https://doi.org/10.1016/..

3

Design graphique du packaging et innovation: Une étude comp..:

Celhay, Franck ; Masson, Josselin ; Garcia, Karine..
Recherche et Applications en Marketing. 32 (2017) 2 - p. 48-75 , 2017

Link: https://www.jstor.org/st..

4

Is Mianzi the only Face of Chinese Consumers of Wine?: A Ty..:

Masson, Josselin ; Sánchez, Carlos Raúl Sánchez ; Celhay, Franck
International Journal of Market Research. 59 (2017) 5 - p. 625-654 , 2017

Link: https://doi.org/10.2501/..

5

Package graphic design and innovation: A comparative study ..:

Celhay, Franck ; Masson, Josselin ; Garcia, Karine..
Recherche et Applications en Marketing (English Edition). 32 (2017) 2 - p. 46-70 , 2017

Link: https://doi.org/10.1177/..

6

Design graphique du packaging et innovation : Une étude com..:

Celhay, Franck ; Masson, Josselin ; Garcia, Karine..
Recherche et Applications en Marketing (French Edition). 32 (2016) 2 - p. 48-75 , 2016

Link: https://doi.org/10.1177/..

7

Should It Be Told or Tasted? Impact of Sensory Versus Nonse..:

Masson, Josselin ; Aurier, Philippe
Journal of Wine Economics. 10 (2015) 1 - p. 62-74 , 2015

Link: https://doi.org/10.1017/..

8

Effects of non‐sensory cues on perceived quality: the case ..:

Masson, Josselin ; Aurier, Philippe ; d'hauteville, François
International Journal of Wine Business Research. 20 (2008) 3 - p. 215-229 , 2008

Link: https://doi.org/10.1108/..

9

Integrating sustainability in marketing strategy: Opportuni..:

Aurier, Philippe ; Masson, Josselin ; Siadou-Martin, Béatrice.
hal-02810951. , 2011

Link: https://hal.inrae.fr/hal..

10

Integrating sustainability in marketing strategy: Opportuni..:

Aurier, Philippe ; Masson, Josselin ; Siadou-Martin, Béatrice.
hal-02810951. , 2011

Link: https://hal.inrae.fr/hal..

11

La prise en compte de la durabilité dans les stratégies mar..:

Aurier, Philippe ; Masson, Josselin ; Siadou-Martin, Béatrice.
hal-04116075. , 2011

Link: https://hal.science/hal-..

12

Integrating sustainability in marketing strategy: Opportuni..:

Aurier, Philippe ; Masson, Josselin ; Siadou-Martin, Béatrice.
hal-02810951. , 2011

Link: https://hal.inrae.fr/hal..

13

Integrating sustainability in marketing strategy: Opportuni..:

Aurier, Philippe ; Masson, Josselin ; Siadou-Martin, Béatrice.
hal-02810951. , 2011

Link: https://hal.inrae.fr/hal..

14

Integrating sustainability in marketing strategy: Opportuni..:

Aurier, Philippe ; Masson, Josselin ; Siadou-Martin, Béatrice.
hal-02810951. , 2011

Link: https://hal.inrae.fr/hal..

15

La prise en compte de la durabilité dans les stratégies mar..:

Aurier, Philippe ; Masson, Josselin ; Siadou-Martin, Béatrice.
hal-04116075. , 2011

Link: https://hal.science/hal-..