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Mathur, Pragya
44  Ergebnisse:
Personensuche X
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1

Brand extension failure and parent brand penalty: The role ..:

Jain, Shailendra Pratap ; Mathur, Pragya ; Isaac, Mathew S...
Journal of Consumer Psychology.  34 (2023)  1 - p. 49-65 , 2023
Link: https://doi.org/10.1002/..
 
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2

Does scarcity increase or decrease donation behaviors? An i..:

Malika, Malika ; Ghoshal, Tanuka ; Mathur, Pragya.
Journal of the Academy of Marketing Science.  52 (2023)  2 - p. 426-448 , 2023
Link: https://doi.org/10.1007/..
 
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3

The effect of consumers' implicit theory of personality and..:

Mathur, Pragya ; Yucel-Aybat, Ozge ; Block, Lauren.
Personality and Individual Differences.  190 (2022)  - p. 111526 , 2022
Link: https://doi.org/10.1016/..
 
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4

The Context (In)Dependence of Low-Fit Brand Extensions:

Mathur, Pragya ; Malika, Malika ; Agrawal, Nidhi.
Journal of Marketing.  87 (2022)  1 - p. 114-132 , 2022
Link: https://doi.org/10.1177/..
 
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5

Not all that glitters is golden: The impact of procedural f..:

Mathur, Pragya ; Sarin Jain, Shalini
Journal of Business Research.  117 (2020)  - p. 357-367 , 2020
Link: https://doi.org/10.1016/..
 
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6

Consumer mindsets and self-enhancement: Signaling versus le..:

Mathur, Pragya ; Chun, HaeEun Helen ; Maheswaran, Durairaj
Journal of Consumer Psychology.  26 (2016)  1 - p. 142-152 , 2016
Link: https://www.jstor.org/st..
 
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7

Consumer mindsets and self‐enhancement: Signaling versus le..:

Mathur, Pragya ; Chun, HaeEun Helen ; Maheswaran, Durairaj
Journal of Consumer Psychology.  26 (2015)  1 - p. 142-152 , 2015
Link: https://doi.org/10.1016/..
 
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8

The effects of goal progress cues: An implicit theory persp..:

Mathur, Pragya ; Block, Lauren ; Yucel-Aybat, Ozge
Journal of Consumer Psychology.  24 (2014)  4 - p. 484-496 , 2014
Link: https://www.jstor.org/st..
 
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9

The Effects of Country-Related Affect on Product Evaluation:

Chen, Cathy Yi ; Mathur, Pragya ; Maheswaran, Durairaj
Journal of Consumer Research.  41 (2014)  4 - p. 1033-1046 , 2014
Link: https://www.jstor.org/st..
 
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10

The Effects of Country-Related Affect on Product Evaluation:

Chen, Cathy Yi ; Mathur, Pragya ; Maheswaran, Durairaj
Journal of Consumer Research.  41 (2014)  4 - p. 1033-1046 , 2014
Link: https://doi.org/10.1086/..
 
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11

The effects of goal progress cues: An implicit theory persp..:

Mathur, Pragya ; Block, Lauren ; Yucel‐Aybat, Ozge
Journal of Consumer Psychology.  24 (2014)  4 - p. 484-496 , 2014
Link: https://doi.org/10.1016/..
 
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12

The influence of implicit theories and message frame on the..:

Mathur, Pragya ; Jain, Shailendra Pratap ; Hsieh, Meng-Hua..
Organizational Behavior and Human Decision Processes.  122 (2013)  2 - p. 141-151 , 2013
Link: https://doi.org/10.1016/..
 
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13

Hedonism versus accuracy: the influence of motivation and a..:

Schaffner, Dorothea ; Mathur, Pragya ; Maheswaran, Durairaj.
Review of Managerial Science.  7 (2012)  4 - p. 417-441 , 2012
Link: https://doi.org/10.1007/..
 
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14

Consumers' implicit theories about personality influence th..:

Mathur, Pragya ; Jain, Shailendra P. ; Maheswaran, Durairaj
Journal of Consumer Psychology.  22 (2012)  4 - p. 545-557 , 2012
Link: https://www.jstor.org/st..
 
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15

Consumers' implicit theories about personality influence th..:

Mathur, Pragya ; Jain, Shailendra P. ; Maheswaran, Durairaj
Journal of Consumer Psychology.  22 (2012)  4 - p. 545-557 , 2012
Link: https://doi.org/10.1016/..
 
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