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Mazodier, Marc
31  Ergebnisse:
Personensuche X
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1

Why advertisers should embrace event typicality and maximiz..:

Carrillat, François A. ; Mazodier, Marc ; Eckert, Christine
Journal of the Academy of Marketing Science.  , 2024
Link: https://doi.org/10.1007/..
 
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2

The positive effects of integrated advertising, featuring d..:

Henderson, Conor M. ; Mazodier, Marc ; Khenfer, Jamel
Journal of the Academy of Marketing Science.  , 2023
Link: https://doi.org/10.1007/..
 
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3

Can donations be too little or too much?:

Mazodier, Marc ; Carrillat, Francois Anthony ; Sherman, Claire.
European Journal of Marketing.  55 (2020)  1 - p. 271-296 , 2020
Link: https://doi.org/10.1108/..
 
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4

The Color of Support: The Effect of Sponsor–Team Visual Con..:

Henderson, Conor M. ; Mazodier, Marc ; Sundar, Aparna
Journal of Marketing.  83 (2019)  3 - p. 50-71 , 2019
Link: https://www.jstor.org/st..
 
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5

The Color of Support: The Effect of Sponsor–Team Visual Con..:

Henderson, Conor M. ; Mazodier, Marc ; Sundar, Aparna
Journal of Marketing.  83 (2019)  3 - p. 50-71 , 2019
Link: https://doi.org/10.1177/..
 
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6

Making warnings about misleading advertising and product re.. 

, In: Journal of marketing research / American Marketing Association
an implicit attitude perspective 
Trendel, Olivier ; Mazodier, Marc ; Vohs, Kathleen D.. (2018)  2 - p. 265-276
Exemplare:  Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085
 
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7

Advertisement typicality 

, In: Journal of advertising research / Advertising Research Foundation
a longitudinal experiment : can sponsors transfer the image... 
Mazodier, Marc ; Corsi, Armando Maria ; Quester, Pascale G.. (2018)  3 - p. 268-281
Exemplare:  Zentrale: z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279
 
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8

The Long Reach of Sponsorship: How Fan Isolation and Identi..:

Mazodier, Marc ; Henderson, Conor M. ; Beck, Joshua T.
Journal of Marketing.  82 (2018)  6 - p. 28-48 , 2018
Link: https://doi.org/10.1177/..
 
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9

The Long Reach of Sponsorship: How Fan Isolation and Identi..:

Mazodier, Marc ; Henderson, Conor M. ; Beck, Joshua T.
Journal of Marketing.  , 2018
Link: https://doi.org/10.1509/..
 
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10

The Long Reach of Sponsorship: How Fan Isolation and Identi..:

Mazodier, Marc ; Henderson, Conor M. ; Beck, Joshua T.
Journal of Marketing.  82 (2018)  6 - p. 28-48 , 2018
Link: https://www.jstor.org/st..
 
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11

Making Warnings About Misleading Advertising and Product Re..:

TRENDEL, OLIVIER ; MAZODIER, MARC ; VOHS, KATHLEEN D.
Journal of Marketing Research.  55 (2018)  2 - p. 265-276 , 2018
Link: https://www.jstor.org/st..
 
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12

Making Warnings about Misleading Advertising and Product Re..:

Trendel, Olivier ; Mazodier, Marc ; Vohs, Kathleen D.
Journal of Marketing Research.  55 (2018)  2 - p. 265-276 , 2018
Link: https://doi.org/10.1509/..
 
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13

The hidden factors behind sponsorship and image transfer 

, In: Journal of advertising research / Advertising Research Foundation
considerations for bilateral image transfer among sponsors ... 
Prendergast, Gerard P. ; Paliwal, Aishwarya ; Mazodier, Marc. (2016)  2 - p. 132-135
Exemplare:  Zentrale: z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279
 
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14

Which sport sponsorships most impact sponsor CSR image?:

Plewa, Carolin ; Carrillat, François Anthony ; Mazodier, Marc.
European Journal of Marketing.  50 (2016)  5/6 - p. 796-815 , 2016
Link: https://doi.org/10.1108/..
 
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15

The roles of consumer ethnocentrism, animosity, and cosmopo..:

Lee, Richard ; Mazodier, Marc
European Journal of Marketing.  49 (2015)  5/6 - p. 919-942 , 2015
Link: https://doi.org/10.1108/..
 
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