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McAlister, Leigh
66  Ergebnisse:
Personensuche X
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1

A taxonomy of marketing organizations:

McAlister, Leigh ; Germann, Frank ; Chisam, Natalie...
Journal of the Academy of Marketing Science.  51 (2022)  3 - p. 617-635 , 2022
Link: https://doi.org/10.1007/..
 
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2

A customer portfolio management model that relates company'..:

McAlister, Leigh ; Sinha, Shameek
Journal of the Academy of Marketing Science.  49 (2021)  3 - p. 584-600 , 2021
Link: https://doi.org/10.1007/..
 
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3

Advertising Effectiveness: The Moderating Effect of Firm St..:

McALISTER, LEIGH ; SRINIVASAN, RAJI ; JINDAL, NIKET.
Journal of Marketing Research.  53 (2016)  2 - p. 207-224 , 2016
Link: http://www.jstor.org/sta..
 
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4

Rigor versus method imperialism:

McAlister, Leigh
Journal of the Academy of Marketing Science.  44 (2016)  5 - p. 565-567 , 2016
Link: https://doi.org/10.1007/..
 
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5

Advertising Effectiveness: The Moderating Effect of Firm St..:

McAlister, Leigh ; Srinivasan, Raji ; Jindal, Niket.
Journal of Marketing Research.  53 (2016)  2 - p. 207-224 , 2016
Link: https://doi.org/10.1509/..
 
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6

The Impacts of Advertising Assets and R&D Assets on Reducin..:

Jindal, Niket ; McAlister, Leigh
Marketing Science.  34 (2015)  4 - p. 555-572 , 2015
Link: http://www.jstor.org/sta..
 
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7

Help or hinder? When recommendation signage expands conside..:

Goodman, Joseph K. ; Broniarczyk, Susan M. ; Griffin, Jill G..
Journal of Consumer Psychology.  23 (2013)  2 - p. 165-174 , 2013
Link: https://www.jstor.org/st..
 
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8

The relationship between online chatter and firm value:

McAlister, Leigh ; Sonnier, Garrett ; Shively, Tom
Marketing Letters.  23 (2012)  1 - p. 1-12 , 2012
Link: https://www.jstor.org/st..
 
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9

Help or hinder? When recommendation signage expands conside..:

Goodman, Joseph K. ; Broniarczyk, Susan M. ; Griffin, Jill G..
Journal of Consumer Psychology.  23 (2012)  2 - p. 165-174 , 2012
Link: https://doi.org/10.1016/..
 
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10

Reexamining Bayesian Model-Comparison Evidence of Cross-Bra..:

Duan, Jason A. ; McAlister, Leigh ; Sinha, Shameek
Marketing Science.  30 (2011)  3 - p. 550-561 , 2011
Link: https://www.jstor.org/st..
 
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11

Sophistication in Research in Marketing:

Lehmann, Donald R. ; McAlister, Leigh ; Staelin, Richard
Journal of Marketing.  75 (2011)  4 - p. 155-165 , 2011
Link: https://www.jstor.org/st..
 
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12

Sophistication in Research in Marketing:

Lehmann, Donald R. ; McAlister, Leigh ; Staelin, Richard
Journal of Marketing.  75 (2011)  4 - p. 155-165 , 2011
Link: https://doi.org/10.1509/..
 
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13

The relationship between online chatter and firm value:

McAlister, Leigh ; Sonnier, Garrett ; Shively, Tom
Marketing Letters.  23 (2011)  1 - p. 1-12 , 2011
Link: https://doi.org/10.1007/..
 
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14

A Dynamic Model of the Effect of Online Communications on F..:

Sonnier, Garrett P. ; McAlister, Leigh ; Rutz, Oliver J.
Marketing Science.  30 (2011)  4 - p. 702-716 , 2011
Link: https://www.jstor.org/st..
 
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15

A Basket-mix Model to Identify Cherry-picked Brands:

McAlister, Leigh ; George, Edward I. ; Chien, Yung-Hsin
Journal of Retailing.  85 (2009)  4 - p. 425-436 , 2009
Link: https://doi.org/10.1016/..
 
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