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McAlister, Leigh M.
530  Ergebnisse:
Personensuche X
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1

The past, present, and future of marketing strategy:

Sozuer, Sibel ; Carpenter, Gregory S. ; Kopalle, Praveen K...
Marketing Letters.  31 (2020)  2/3 - p. 163-174 , 2020
Link: https://www.jstor.org/st..
 
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2

The past, present, and future of marketing strategy:

Sozuer, Sibel ; Carpenter, Gregory S. ; Kopalle, Praveen K...
Marketing Letters.  31 (2020)  2-3 - p. 163-174 , 2020
Link: https://doi.org/10.1007/..
 
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3

Stock Market Reaction to Unexpected Growth in Marketing Exp..:

Kim, MinChung ; McAlister, Leigh M.
Journal of Marketing.  75 (2011)  4 - p. 68-85 , 2011
Link: https://doi.org/10.1509/..
 
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4

Stock Market Reaction to Unexpected Growth in Marketing Exp..:

Kim, MinChung ; McAlister, Leigh M.
Journal of Marketing.  75 (2011)  4 - p. 68-85 , 2011
Link: https://www.jstor.org/st..
 
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5

Toward Insight and Relevance:

McAlister, Leigh M.
Journal of Public Policy & Marketing.  24 (2005)  1 - p. 131-132 , 2005
Link: https://doi.org/10.1509/..
 
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6

Toward Insight and Relevance:

McAlister, Leigh M.
Journal of Public Policy & Marketing.  24 (2005)  1 - p. 131-132 , 2005
Link: https://www.jstor.org/st..
 
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7

Help or hinder? When recommendation signage expands conside..:

Goodman, Joseph K. ; Broniarczyk, Susan M. ; Griffin, Jill G..
Journal of Consumer Psychology.  23 (2013)  2 - p. 165-174 , 2013
Link: https://www.jstor.org/st..
 
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8

Help or hinder? When recommendation signage expands conside..:

Goodman, Joseph K. ; Broniarczyk, Susan M. ; Griffin, Jill G..
Journal of Consumer Psychology.  23 (2012)  2 - p. 165-174 , 2012
Link: https://doi.org/10.1016/..
 
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9

Commentaries and Rejoinder to "Marketing and Firm Value: Me..:

Kimbrough, Michael D. ; McAlister, Leigh ; Mizik, Natalie...
Journal of Marketing Research.  46 (2009)  3 - p. 313-329 , 2009
Link: https://www.jstor.org/st..
 
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10

Marketing Renaissance: Opportunities and Imperatives for Im..:

Brown, Stephen W. ; Webster Jr., Frederick E. ; Steenkamp, Jan-Benedict E. M....
Journal of Marketing.  69 (2005)  4 - p. 1-25 , 2005
Link: https://www.jstor.org/st..
 
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11

Perceptions of assortment variety: The effects of congruenc..:

Morales, Andrea ; Kahn, Barbara E. ; McAlister, Leigh.
Journal of Retailing.  81 (2005)  2 - p. 159-169 , 2005
Link: https://doi.org/10.1016/..
 
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12

Consumers' Perceptions of the Assortment Offered in a Groce..:

Broniarczyk, Susan M. ; Hoyer, Wayne D. ; McAlister, Leigh
Journal of Marketing Research.  35 (1998)  2 - p. 166-176 , 1998
Link: https://www.jstor.org/st..
 
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13

Implications and relative fit of several first-order Markov..:

Feinberg, Fred M. ; Kahn, Barbara E. ; McAlister, Leigh
European Journal of Operational Research.  76 (1994)  2 - p. 309-320 , 1994
Link: https://doi.org/10.1016/..
 
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14

Market Share Response When Consumers Seek Variety:

Feinberg, Fred M. ; Kahn, Barbara E. ; McAlister, Leigh
Journal of Marketing Research.  29 (1992)  2 - p. 227-237 , 1992
Link: https://www.jstor.org/st..
 
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15

Using a Variety-Seeking Model to Identify Substitute and Co..:

Lattin, James M. ; McAlister, Leigh
Journal of Marketing Research.  22 (1985)  3 - p. 330-339 , 1985
Link: https://www.jstor.org/st..
 
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