McCarthy, Ian P.
4840  Ergebnisse:
Personensuche X
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6

Play, games and gamification: Possibilities for customer lo..:

Lam, Joey ; Robson, Karen ; Plangger, Kirk...
Lam, J., Robson, K., Plangger, K., Kietzmann, J.H., Pitt, L. and McCarthy, I., 2022. Play, games and gamification: Possibilities for customer loyalty. In the Handbook of research in customer loyalty (pp. 173-188). Edward Elgar. ISBN: 978 1 80037 162 0.  , 2022
 
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7

Attributing Blame in Customer-to-Customer Interactions in O..:

, In: Celebrating the Past and Future of Marketing and Discovery with Social Impact; Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
Lee, Linda W. ; McCarthy, Ian P. ; Yu, Yunzhijun - p. 543-544 , 2022
 
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11

Universities, Entrepreneurial Ecosystems, and Sustainabilit 

De Gruyter Studies in Knowledge Management and Entrepreneurial Ecosystems ; Volume 3
 
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13

A bibliographic analysis of 20 years of research on innovat..:

Pitt, Christine ; Park, Andrew ; McCarthy, Ian P.
Journal of Engineering and Technology Management.  61 (2021)  - p. 101632 , 2021
 
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