E-LIB Suche - Ergebnisse für: McDougall, Gordon H.

1

Consumer Appraisal of Retail Price Advertisements:

Fry, Joseph N. ; McDougall, Gordon H.
Journal of Marketing. 38 (1974) 3 - p. 64-67 , 1974

Link: https://www.jstor.org/st..

2

Internet versus bricks-and-mortar retailers: An investigati..:

Laroche, Michel ; Yang, Zhiyong ; McDougall, Gordon H.G..
Journal of Retailing. 81 (2005) 4 - p. 251-267 , 2005

Link: https://doi.org/10.1016/..

3

Exploring How Intangibility Affects Perceived Risk:

Laroche, Michel ; McDougall, Gordon H. G. ; Bergeron, Jasmin.
Journal of Service Research. 6 (2004) 4 - p. 373-389 , 2004

Link: https://doi.org/10.1177/..

4

Relating e‐satisfaction to behavioral outcomes: an empirica..:

Bansal, Harvir S. ; McDougall, Gordon H.G. ; Dikolli, Shane S..
Journal of Services Marketing. 18 (2004) 4 - p. 290-302 , 2004

Link: https://doi.org/10.1108/..

5

Customer satisfaction with services: putting perceived valu..:

McDougall, Gordon H.G. ; Levesque, Terrence
Journal of Services Marketing. 14 (2000) 5 - p. 392-410 , 2000

Link: https://doi.org/10.1108/..

6

Service Problems and Recovery Stratégies: An Experiment:

Levesque, Terrence J. ; McDougall, Gordon H.G.
Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l'Administration. 17 (2000) 1 - p. 20-37 , 2000

Link: https://doi.org/10.1111/..

7

Waiting for service: the effectiveness of recovery strategi..:

McDougall, Gordon H.G. ; Levesque, Terrence J.
International Journal of Contemporary Hospitality Management. 11 (1999) 1 - p. 6-15 , 1999

Link: https://doi.org/10.1108/..

8

Designing the service guarantee: unconditional or specific?:

McDougall, Gordon H.G. ; Levesque, Terrence ; VanderPlaat, Peter
Journal of Services Marketing. 12 (1998) 4 - p. 278-293 , 1998

Link: https://doi.org/10.1108/..

9

Determinants of customer satisfaction in retail banking:

Levesque, Terrence ; McDougall, Gordon H.G.
International Journal of Bank Marketing. 14 (1996) 7 - p. 12-20 , 1996

Link: https://doi.org/10.1108/..

10

Benefit Segmentation Using Service Quality Dimensions: An I..:

McDougall, Gordon H.G. ; Levesqu, Terrence J.
International Journal of Bank Marketing. 12 (1994) 2 - p. 15-23 , 1994

Link: https://doi.org/10.1108/..

11

The Intangibility of Services: Measurement and CompetitiveP..:

McDougall, Gordon H.G. ; Snetsinger, Douglas W.
Journal of Services Marketing. 4 (1990) 4 - p. 27-40 , 1990

Link: https://doi.org/10.1108/..

12

Designing and Marketing Consumer Energy Conservation Polici..:

Ritchie, J. R. Brent ; McDougall, Gordon H. G.
Journal of Public Policy & Marketing. 4 (1985) - p. 14-32 , 1985

Link: https://www.jstor.org/st..

13

Consumer energy conservation policy An analytical approach:

McDougall, Gordon H.G. ; Ritchie, J.R.Brent
Energy Policy. 12 (1984) 2 - p. 201-212 , 1984

Link: https://doi.org/10.1016/..

14

Automobile gasoline consumption: A repeated survey:

McDougall, Gordon H.G. ; Claxton, John D.
Journal of Economic Psychology. 5 (1984) 4 - p. 325-340 , 1984

Link: https://doi.org/10.1016/..

15

Any Data or None at All?: Living with Inaccuracies in Self-..:

Warriner, G. Keith ; McDougall, Gordon H. G. ; Claxton, John D.
Environment and Behavior. 16 (1984) 4 - p. 503-526 , 1984

Link: https://doi.org/10.1177/..