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X
Mela, Carl F.
279  Ergebnisse:
Personensuche X
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1

The Effect of Links and Excerpts on Internet News Consumpti..:

Roos, Jason M.T. ; Mela, Carl F. ; Shachar, Ron
Journal of Marketing Research.  57 (2020)  3 - p. 395-421 , 2020
Link: https://doi.org/10.1177/..
 
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2

The Competitive Effects of Entry: Evidence from Supercenter..:

Arcidiacono, Peter ; Ellickson, Paul B. ; Mela, Carl F..
American Economic Journal: Applied Economics.  12 (2020)  3 - p. 175-206 , 2020
Link: https://www.jstor.org/st..
 
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3

The past, present, and future of customer management:

Oblander, Elliot Shin ; Gupta, Sunil ; Mela, Carl F...
Marketing Letters.  31 (2020)  2/3 - p. 125-136 , 2020
Link: https://www.jstor.org/st..
 
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4

Marketing Thinking and Doing:

Deighton, John A. ; Mela, Carl F. ; Moorman, Christine
Journal of Marketing.  85 (2020)  1 - p. 1-6 , 2020
Link: https://doi.org/10.1177/..
 
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5

The Effect of Links and Excerpts on Internet News Consumpti..:

Roos, Jason M.T. ; Mela, Carl F. ; Shachar, Ron
Journal of Marketing Research.  57 (2020)  3 - p. 395-421 , 2020
Link: https://www.jstor.org/st..
 
?
6

The past, present, and future of customer management:

Oblander, Elliot Shin ; Gupta, Sunil ; Mela, Carl F...
Marketing Letters.  31 (2020)  2-3 - p. 125-136 , 2020
Link: https://doi.org/10.1007/..
 
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7

TV Viewing and Advertising Targeting:

Deng, Yiting ; Mela, Carl F.
Journal of Marketing Research.  55 (2018)  1 - p. 99-118 , 2018
Link: https://doi.org/10.1509/..
 
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8

TV Viewing and Advertising Targeting:

DENG, YITING ; MELA, CARL F.
Journal of Marketing Research.  55 (2018)  1 - p. 99-118 , 2018
Link: https://www.jstor.org/st..
 
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9

Managing User-Generated Content: A Dynamic Rational Expecta..:

Ahn, Dae-Yong ; Duan, Jason A. ; Mela, Carl F.
Marketing Science.  35 (2016)  2 - p. 284-303 , 2016
Link: http://www.jstor.org/sta..
 
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10

Zooming In on Choice: How Do Consumers Search for Cameras O..:

Bronnenberg, Bart J. ; Kim, Jun B. ; Mela, Carl F.
Marketing Science.  35 (2016)  5 - p. 693-712 , 2016
Link: http://www.jstor.org/sta..
 
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11

A BAYESIAN HIERARCHICAL MODEL FOR INFERRING PLAYER STRATEGY..:

Hahn, P. Richard ; Goswami, Indranil ; Mela, Carl F.
The Annals of Applied Statistics.  9 (2015)  3 - p. 1459-1483 , 2015
Link: http://www.jstor.org/sta..
 
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12

Do Firms Endowed with Greater Strategic Capability Earn Hig..:

ZHOU, BO ; MELA, CARL F. ; AMALDOSS, WILFRED
Journal of Marketing Research.  52 (2015)  3 - p. 325-336 , 2015
Link: https://www.jstor.org/st..
 
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13

Do Firms Endowed with Greater Strategic Capability Earn Hig..:

Zhou, Bo ; Mela, Carl F. ; Amaldoss, Wilfred
Journal of Marketing Research.  52 (2015)  3 - p. 325-336 , 2015
Link: https://doi.org/10.1509/..
 
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14

A Topical History of JMR:

Huber, Joel ; Kamakura, Wagner ; Mela, Carl F.
Journal of Marketing Research.  51 (2014)  1 - p. 84-91 , 2014
Link: https://doi.org/10.1509/..
 
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15

A Topical History of JMR:

HUBER, JOEL ; KAMAKURA, WAGNER ; MELA, CARL F.
Journal of Marketing Research.  51 (2014)  1 - p. 84-91 , 2014
Link: https://www.jstor.org/st..
 
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