E-LIB Suche - Ergebnisse für: Melewar, TC

1

A Mixed-Methods Investigation of Work Identity in Waiting S..:

Jerez Jerez, Maria Jesus ; Foroudi, Pantea ; Melewar, Tc
Journal of Quality Assurance in Hospitality & Tourism. 25 (2022) 3 - p. 570-595 , 2022

Link: https://doi.org/10.1080/..

2

Exploring waiters' occupational identity and turnover inten..:

Jerez-Jerez, Maria Jesus ; Melewar, TC ; Foroudi, Pantea
Journal of Hospitality and Tourism Management. 47 (2021) - p. 22-34 , 2021

Link: https://doi.org/10.1016/..

3

What makes Airbnb likeable? Exploring the nexus between ser..:

Akarsu, Tugra Nazli ; Foroudi, Pantea ; Melewar, TC
International Journal of Hospitality Management. 91 (2020) - p. 102635 , 2020

Link: https://doi.org/10.1016/..

4

The dimensionality of corporate communication management (C..:

Mohamad, Bahtiar ; Nguyen, Bang ; Melewar, TC.
The Bottom Line. 32 (2019) 1 - p. 71-97 , 2019

Link: https://doi.org/10.1108/..

5

Corporate branding's influence on front-line employee and c..:

Glanfield, Keith ; Ackfeldt, Anna-Lena ; Melewar, TC
Journal of General Management. 43 (2018) 2 - p. 63-69 , 2018

Link: https://doi.org/10.1177/..

6

Antecedents and consequences of corporate communication man..:

Mohamad, Bahtiar ; Nguyen, Bang ; Melewar, TC.
The Bottom Line. 31 (2018) 1 - p. 56-75 , 2018

Link: https://doi.org/10.1108/..

7

Explicating industrial brand equity: Integrating brand trus..:

Syed Alwi, Sharifah Faridah ; Nguyen, Bang ; Melewar, TC..
Industrial Management & Data Systems. 116 (2016) 5 - p. 858-882 , 2016

Link: https://doi.org/10.1108/..

8

Place-based brand experience, place attachment and loyalty:

Cardinale, Sylvia ; Nguyen, Bang ; Melewar, TC..
Marketing Intelligence & Planning. 34 (2016) 3 - p. , 2016

Link: https://doi.org/10.1108/..

9

Country branding emerging from citizens' emotions and the p..:

Che-Ha, Norbani ; Nguyen, Bang ; Yahya, Wan Kalthom..
Journal of Vacation Marketing. 22 (2015) 1 - p. 13-28 , 2015

Link: https://doi.org/10.1177/..

10

Special issue on CRM: Technology adoption, business implica..:

Ali, Maged ; Melewar, TC ; Dennis, Charles
Journal of Marketing Management. 29 (2013) 3-4 - p. 391-392 , 2013

Link: https://doi.org/10.1080/..

11

Global brand communities across borders: the Warhammer case:

Cova, Bernard ; Pace, Stefano ; Park, David J..
International Marketing Review. 24 (2007) 3 - p. 313-329 , 2007

Link: https://doi.org/10.1108/..

12

An investigation of global versus local online branding:

Murphy, Jamie ; Scharl, Arno ; Melewar, TC
International Marketing Review. 24 (2007) 3 - p. 297-312 , 2007

Link: https://doi.org/10.1108/..

13

Understanding international branding: defining the domain a..:

Whitelock, Jeryl ; Fastoso, Fernando ; Melewar, TC
International Marketing Review. 24 (2007) 3 - p. 252-270 , 2007

Link: https://doi.org/10.1108/..

14

Revitalising suffering multinational brands: an empirical s..:

Andrews, Melanie ; Kim, Daekwan ; Melewar, TC
International Marketing Review. 24 (2007) 3 - p. 350-372 , 2007

Link: https://doi.org/10.1108/..

15

How cultural differences in uncertainty avoidance affect pr..:

Anne Lee, Julie ; Garbarino, Ellen ; Lerman, Dawn.
International Marketing Review. 24 (2007) 3 - p. 330-349 , 2007

Link: https://doi.org/10.1108/..