E-LIB Suche - Ergebnisse für: Moon, Sangkil

1

Dynamic relationship changes between reviewers and consumer..:

Moon, Sangkil ; Kim, Seung-Wook ; Iacobucci, Dawn
Journal of Retailing. 100 (2024) 1 - p. 70-84 , 2024

Link: https://doi.org/10.1016/..

2

Does Corporate Social Responsibility Always Result in More ..:

Liu, Alfred Z. ; Liu, Angela Xia ; Moon, Sangkil.
Journal of Business Ethics. 191 (2023) 3 - p. 443-463 , 2023

Link: https://doi.org/10.1007/..

3

Profiling diverse reviewer segments using online reviews of..:

Jalali, Nima ; Moon, Sangkil ; Kim, Moon-Yong
Journal of Marketing Analytics. 11 (2022) 2 - p. 130-148 , 2022

Link: https://doi.org/10.1057/..

4

How to calculate, use, and report variance explained effect..:

Iacobucci, Dawn ; Popovich, Deidre L. ; Moon, Sangkil.
Journal of Consumer Psychology. 33 (2022) 1 - p. 45-61 , 2022

Link: https://doi.org/10.1002/..

5

Green-lighting scripts in the movie pre-production stage: A..:

Moon, Sangkil ; Jalali, Nima ; Song, Reo
Journal of Business Research. 140 (2022) - p. 332-345 , 2022

Link: https://doi.org/10.1016/..

6

How many factors in factor analysis? New insights about par..:

Iacobucci, Dawn ; Ruvio, Ayalla ; Román, Sergio..
Journal of Business Research. 139 (2022) - p. 1026-1043 , 2022

Link: https://doi.org/10.1016/..

7

Content analysis of fake consumer reviews by survey-based t..:

Moon, Sangkil ; Kim, Moon-Yong ; Iacobucci, Dawn
International Journal of Research in Marketing. 38 (2021) 2 - p. 343-364 , 2021

Link: https://doi.org/10.1016/..

8

Segmentation of both reviewers and businesses on social med..:

Moon, Sangkil ; Jalali, Nima ; Erevelles, Sunil
Journal of Retailing and Consumer Services. 61 (2021) - p. 102524 , 2021

Link: https://doi.org/10.1016/..

9

The effects of cultural distance on online brand popularity:

Kim, Moon-Yong ; Moon, Sangkil
Journal of Brand Management. 28 (2021) 3 - p. 302-324 , 2021

Link: https://doi.org/10.1057/..

10

Estimating deception in consumer reviews based on extreme t..:

Moon, Sangkil ; Kim, Moon-Yong ; Bergey, Paul K.
Journal of Business Research. 102 (2019) - p. 83-96 , 2019

Link: https://doi.org/10.1016/..

11

The Influence of Global Brand Distribution on Brand Popular..:

Kim, Moon-Yong ; Moon, Sangkil ; Iacobucci, Dawn
Journal of International Marketing. 27 (2019) 4 - p. 22-38 , 2019

Link: https://www.jstor.org/st..

12

The Influence of Global Brand Distribution on Brand Popular..:

Kim, Moon-Yong ; Moon, Sangkil ; Iacobucci, Dawn
Journal of International Marketing. 27 (2019) 4 - p. 22-38 , 2019

Link: https://doi.org/10.1177/..

13

The impact of individual differences in weather sensitivity..:

Moon, Sangkil ; Kwon, JaeHwan ; Jung, Sang-Uk.
International Journal of Market Research. 60 (2018) 1 - p. 104-117 , 2018

Link: https://doi.org/10.1177/..

14

The Impact of Consumers' Attitudes toward a Theme Park: A F..:

Bae, Young Han ; Moon, Sangkil ; Jun, Jong Woo..
Sustainability. 10 (2018) 10 - p. 3409 , 2018

Link: https://doi.org/10.3390/..

15

Weather sensitivity analysis on grocery shopping:

Moon, Sangkil ; Kang, Moon Young ; Bae, Young Han.
International Journal of Market Research. 60 (2018) 4 - p. 380-393 , 2018

Link: https://doi.org/10.1177/..