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Morgan-Thomas, Anna
6357  Ergebnisse:
Personensuche X
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1

On the antipodes of love and hate: The conception and measu..:

Osuna Ramírez, Sergio Andrés ; Veloutsou, Cleopatra ; Morgan-Thomas, Anna
Journal of Business Research.  179 (2024)  - p. 114687 , 2024
Link: https://doi.org/10.1016/..
 
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2

Brand Polarization Scale Development: An Abstract:

, In: Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs; Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
Ramírez, Sergio Andrés Osuna ; Veloutsou, Cleopatra ; Morgan-Thomas, Anna - p. 293-294 , 2023
Link: https://doi.org/10.1007/..
 
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3

Negative Online Brand Engagement Scale Development Process:..:

, In: Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs; Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
Dong, Xinyu ; Veloutsou, Cleopatra ; Morgan-Thomas, Anna - p. 263-264 , 2023
Link: https://doi.org/10.1007/..
 
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4

Brand negativity: a relational perspective on anti-brand co..:

Dessart, Laurence ; Veloutsou, Cleopatra ; Morgan-Thomas, Anna
European Journal of Marketing.  54 (2020)  7 - p. 1761-1785 , 2020
Link: https://doi.org/10.1108/..
 
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5

The evolution of platform business models: Exploring compet..:

Zhao, Yang ; von Delft, Stephan ; Morgan-Thomas, Anna.
Long Range Planning.  53 (2020)  4 - p. 101892 , 2020
Link: https://doi.org/10.1016/..
 
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6

Digital ecosystem and consumer engagement: A socio-technica..:

Morgan-Thomas, Anna ; Dessart, Laurence ; Veloutsou, Cleopatra
Journal of Business Research.  121 (2020)  - p. 713-723 , 2020
Link: https://doi.org/10.1016/..
 
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7

The Usefulness of Brand Polarization to Various Parties: An..:

, In: Marketing Opportunities and Challenges in a Changing Global Marketplace; Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
Ramírez, Sergio Andrés Osuna ; Veloutsou, Cleopatra ; Morgan-Thomas, Anna - p. 427-428 , 2020
Link: https://doi.org/10.1007/..
 
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8

I hate what you love: brand polarization and negativity tow..:

Osuna Ramírez, Sergio Andrés ; Veloutsou, Cleopatra ; Morgan-Thomas, Anna
Journal of Product & Brand Management.  28 (2019)  5 - p. 614-632 , 2019
Link: https://doi.org/10.1108/..
 
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9

Material Conflict: MOOCs and Institutional Logics in Busine..:

, In: Materiality in Institutions; Technology, Work and Globalization,
Morgan-Thomas, Anna ; Abrunhosa, Agostinho ; Ignacio Canales, J. - p. 255-279 , 2019
Link: https://doi.org/10.1007/..
 
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10

Communicating Moral Legitimacy in Controversial Industries:..:

Reuber, A. Rebecca ; Morgan-Thomas, Anna
Journal of Business Ethics.  154 (2019)  1 - p. 49-63 , 2019
Link: https://www.jstor.org/st..
 
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11

Materiality and managerial techniques 

new perspectives on organizations, artefacts and practices  Technology, work and globalization
Morgan-Thomas, Anna ; Nama, Yesh ; Mitev, Nathalie.. , [2018]
Exemplar:  Zentrale:E02 a bwl 012/135
 
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12

Communicating Moral Legitimacy in Controversial Industries:..:

Reuber, A. Rebecca ; Morgan-Thomas, Anna
Journal of Business Ethics.  154 (2017)  1 - p. 49-63 , 2017
Link: https://doi.org/10.1007/..
 
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13

Self-presentation, privacy and electronic word-of-mouth in ..:

Pasternak, Oleksandra ; Veloutsou, Cleopatra ; Morgan-Thomas, Anna
Journal of Product & Brand Management.  26 (2017)  4 - p. 415-428 , 2017
Link: https://doi.org/10.1108/..
 
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14

Rethinking technology in the SME context: Affordances, prac..:

Morgan-Thomas, Anna
International Small Business Journal: Researching Entrepreneurship.  34 (2016)  8 - p. 1122-1136 , 2016
Link: https://doi.org/10.1177/..
 
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15

Capturing consumer engagement: duality, dimensionality and ..:

Dessart, Laurence ; Veloutsou, Cleopatra ; Morgan-Thomas, Anna
Journal of Marketing Management.  32 (2016)  5-6 - p. 399-426 , 2016
Link: https://doi.org/10.1080/..
 
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