E-LIB Suche - Ergebnisse für: Morrin, Maureen

1

Mitigation in Marketing: Concept,Definition, and Scope:

Gupta, Sachin ; Danaher, Peter ; Mittal, Vikas.
Journal of Marketing Research. , 2024

2

Stop arguing! How childhood exposure to interparental confl..:

Liu, Mengmeng ; Morrin, Maureen ; Chae, Boyoun Grace
International Journal of Research in Marketing. 39 (2022) 4 - p. 1093-1107 , 2022

Link: https://doi.org/10.1016/..

3

No longer green with envy: Objectifying and destroying nega..:

Soesilo, Primidya K. M. ; Morrin, Maureen L. ; Onuklu, Nese Nur Yazgan
Journal of Consumer Affairs. 55 (2021) 3 - p. 1111-1138 , 2021

Link: https://doi.org/10.1111/..

4

The serving temperature effect: Food temperature, expected ..:

Baskentli, Sara ; Block, Lauren ; Morrin, Maureen
Appetite. 160 (2021) - p. 105069 , 2021

Link: https://doi.org/10.1016/..

5

Multisensory marketing: effects of environmental aroma cues..:

Morrin, Maureen ; Tepper, Beverly J
Current Opinion in Food Science. 40 (2021) - p. 204-210 , 2021

Link: https://doi.org/10.1016/..

6

On the Other Hand…: Enhancing Promotional Effectiveness wit..:

Maille, Virginie ; Morrin, Maureen ; Reynolds-McIlnay, Ryann
Journal of Marketing Research. 57 (2020) 1 - p. 100-117 , 2020

Link: https://www.jstor.org/st..

7

The effects of materialism on consumer evaluation of sustai..:

Keech, Jessica ; Morrin, Maureen ; Podoshen, Jeffrey Steven
Journal of Consumer Marketing. 37 (2020) 5 - p. 579-590 , 2020

Link: https://doi.org/10.1108/..

8

Increasing Shopper Trust in Retailer Technological Interfac..:

Reynolds-McIlnay, Ryann ; Morrin, Maureen
Journal of Retailing. 95 (2019) 4 - p. 128-142 , 2019

Link: https://doi.org/10.1016/..

9

On the Other Hand…: Enhancing Promotional Effectiveness wit..:

Maille, Virginie ; Morrin, Maureen ; Reynolds-McIlnay, Ryann
Journal of Marketing Research. 57 (2019) 1 - p. 100-117 , 2019

Link: https://doi.org/10.1177/..

10

Sense and sensibility: The impact of visual and auditory se..:

Nenkov, Gergana Y. ; Morrin, Maureen ; Maille, Virginie..
Journal of Business Research. 95 (2019) - p. 428-441 , 2019

Link: https://doi.org/10.1016/..

11

From Glossy to Greasy: The Impact of Learned Associations o..:

Ye, Ning ; Morrin, Maureen ; Kampfer, Kristina
Journal of Consumer Psychology. 30 (2019) 1 - p. 96-124 , 2019

Link: https://doi.org/10.1002/..

12

Flavor halos andconsumer perceptions offood healthfulness:

Pham, Nguyen ; Morrin, Maureen ; Bublitz, Melissa G.
European Journal of Marketing. 53 (2019) 4 - p. 685-707 , 2019

Link: https://doi.org/10.1108/..

13

The impact of coffee-like scent on expectations and perform..:

Madzharov, Adriana ; Ye, Ning ; Morrin, Maureen.
Journal of Environmental Psychology. 57 (2018) - p. 83-86 , 2018

Link: https://doi.org/10.1016/..

14

How Product–Environment Brightness Contrast and Product Dis..:

Reynolds-McIlnay, Ryann ; Morrin, Maureen ; Nordfält, Jens
Journal of Retailing. 93 (2017) 3 - p. 266-282 , 2017

Link: https://doi.org/10.1016/..

15

R-E-S-P-E-C-T Find out what my name means to me: The effect..:

Rank-Christman, Tracy ; Morrin, Maureen ; Ringler, Christine
Journal of Consumer Psychology. 27 (2017) 3 - p. 333-340 , 2017

Link: https://www.jstor.org/st..