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Mothersbaugh, David L.
42  Ergebnisse:
Personensuche X
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1

Consumer behavior 

building marketing strategy 
Hawkins, Del I. ; Mothersbaugh, David L. - 12. ed., internat. student ed. . , 2013
Exemplare:  BB WiWi: 11a bwl 402.6/142(12); BB WiWi: hs 5962-S
 
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2

Consumer behavior 

building marketing strategy 
Hawkins, Del I. ; Mothersbaugh, David L. - 11. ed . , 2010
Exemplare:  Zentrale:E02 a bwl 402.6/142(11); Zentrale: hs 4133
 
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3

Consumer behavior 

building marketing strategy 
Hawkins, Del I. ; Mothersbaugh, David L. ; Best, Roger J. - 10. ed. . , 2006
Exemplare:  Zentrale:E02 a bwl 402.6/142(10); Zentrale: hs 2243
 
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4

The effect of a limited-edition offer following brand dilut..:

Shin, Hyunju ; Eastman, Jacqueline K. ; Mothersbaugh, David
Journal of Retailing and Consumer Services.  38 (2017)  - p. 59-70 , 2017
Link: https://doi.org/10.1016/..
 
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5

Employing proactive interaction for service failure prevent..:

Shin, Hyunju ; Ellinger, Alexander E. ; Mothersbaugh, David L..
Journal of Service Theory and Practice.  27 (2017)  1 - p. 164-186 , 2017
Link: https://doi.org/10.1108/..
 
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6

THE EFFECT OF ONLINE VERSUS OFFLINE RETAILER-BRAND IMAGE IN..:

Landers, V. Myles ; Beatty, Sharon E. ; Wang, Sijun.
Journal of Marketing Theory and Practice.  23 (2015)  4 - p. 370-387 , 2015
Link: https://www.jstor.org/st..
 
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7

Does choice of sales control conceptualization matter? An e..:

Panagopoulos, Nikolaos G. ; Johnson, Catherine M. ; Mothersbaugh, David L.
Journal of Personal Selling & Sales Management.  35 (2015)  3 - p. 221-246 , 2015
Link: https://doi.org/10.1080/..
 
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8

Does choice of sales control conceptualization matter? An e..:

Panagopoulos, Nikolaos G. ; Johnson, Catherine M. ; Mothersbaugh, David L.
The Journal of Personal Selling and Sales Management.  35 (2015)  3 - p. 221-246 , 2015
Link: https://www.jstor.org/st..
 
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9

How procedural, financial and relational switching costs af..:

Blut, Markus ; Frennea, Carly M. ; Mittal, Vikas.
International Journal of Research in Marketing.  32 (2015)  2 - p. 226-229 , 2015
Link: https://doi.org/10.1016/..
 
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10

The Effect of Online versus Offline Retailer-Brand Image In..:

Landers, V. Myles ; Beatty, Sharon E. ; Wang, Sijun.
Journal of Marketing Theory and Practice.  23 (2015)  4 - p. 370-387 , 2015
Link: https://doi.org/10.1080/..
 
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11

Print advertising: Executional factors and the RPB Grid:

Huhmann, Bruce A. ; Franke, George R. ; Mothersbaugh, David L.
Journal of Business Research.  65 (2012)  6 - p. 849-854 , 2012
Link: https://doi.org/10.1016/..
 
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12

Disclosure Antecedents in an Online Service Context: The Ro..:

Mothersbaugh, David L. ; Foxx II, William K. ; Beatty, Sharon E..
Journal of Service Research.  15 (2011)  1 - p. 76-98 , 2011
Link: https://doi.org/10.1177/..
 
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13

A CIT investigation of other customers' influence in servic..:

Zhang, Jingyun ; Beatty, Sharon E. ; Mothersbaugh, David
Journal of Services Marketing.  24 (2010)  5 - p. 389-399 , 2010
Link: https://doi.org/10.1108/..
 
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14

Congruity's role in website attitude formation:

Wang, Sijun ; Beatty, Sharon E. ; Mothersbaugh, David L.
Journal of Business Research.  62 (2009)  6 - p. 609-615 , 2009
Link: https://doi.org/10.1016/..
 
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15

The Positive and Negative Effects of Switching Costs on Rel..:

Jones, Michael A. ; Reynolds, Kristy E. ; Mothersbaugh, David L..
Journal of Service Research.  9 (2007)  4 - p. 335-355 , 2007
Link: https://doi.org/10.1177/..
 
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