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Mukherjee, Sourjo
10  Ergebnisse:
Personensuche X
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1

Unmasking the pivotal role of ad–target ethnic congruence i..:

Talebi, Arash ; Mukherjee, Sourjo ; Das, Gopal
Psychology & Marketing.  41 (2024)  6 - p. 1346-1362 , 2024
Link: https://doi.org/10.1002/..
 
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2

Contract length and buyer satisfaction with the supplier in..:

Mukherjee, Sourjo ; Musarra, Giuseppe ; Banerjee, Sourindra
Industrial Marketing Management.  112 (2023)  - p. 40-50 , 2023
Link: https://doi.org/10.1016/..
 
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3

Affinity to mnemonic features of social media: Antecedent a..:

Mookherjee, Satadruta ; Mohanty, Smaraki ; Mukherjee, Sourjo
Journal of Consumer Behaviour.  22 (2023)  6 - p. 1330-1347 , 2023
Link: https://doi.org/10.1002/..
 
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4

In families we trust: Family firm branding and consumer's r..:

Datta, Subhadeep ; Mukherjee, Sourjo
Journal of Business Research.  151 (2022)  - p. 257-268 , 2022
Link: https://doi.org/10.1016/..
 
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5

Role of group cohesiveness in targeted mobile promotions:

Gupta, Reetika ; Mukherjee, Sourjo ; Jayarajah, Kasthuri
Journal of Business Research.  127 (2021)  - p. 216-227 , 2021
Link: https://doi.org/10.1016/..
 
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6

Brand activism: Does courting controversy help or hurt a br..:

Mukherjee, Sourjo ; Althuizen, Niek
International Journal of Research in Marketing.  37 (2020)  4 - p. 772-788 , 2020
Link: https://doi.org/10.1016/..
 
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7

Do consumer shopping styles influence consumer attitudes to..:

Khare, Arpita ; Khare, Anshuman ; Mukherjee, Sourjo.
Journal of International Consumer Marketing.  28 (2015)  1 - p. 28-41 , 2015
Link: https://doi.org/10.1080/..
 
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8

Role of group cohesiveness in targeted mobile promotions:

Gupta, Reetika ; Mukherjee, Sourjo ; Jayarajah, Kasthuri
info:eu-repo/semantics/altIdentifier/doi/10.1016/j.jbusres.2021.01.030.  , 2021
Link: https://hal.science/hal-..
 
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9

Three essays on emerging issues in consumer behavior:

Mukherjee, Sourjo
http://www.theses.fr/2020ESEC0003/document.  , 2020
Link: http://www.theses.fr/202..
 
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10

Brand Activism: Does Courting Controversy Help or Hurt a Br..:

Mukherjee, Sourjo ; Althuizen, Niek
info:eu-repo/semantics/altIdentifier/doi/10.1016/j.ijresmar.2020.02.008.  , 2020
Link: https://hal.science/hal-..
 
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