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Munuera-Alemán, Jose Luis
55  Ergebnisse:
Personensuche X
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1

The informal role of marketing control systems:

Ortiz-Rendon, Paola Andrea ; Munuera-Aleman, Jose Luis ; Montoya Restrepo, Luz Alexandra
European Journal of Management and Business Economics.  , 2023
Link: https://doi.org/10.1108/..
 
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2

Innovation in business model as a response to the sharing e..:

Espinosa Sáez, Daniel ; Delgado-Ballester, Elena ; Munuera-Alemán, José Luis
European Journal of Management and Business Economics.  32 (2023)  5 - p. 602-619 , 2023
Link: https://doi.org/10.1108/..
 
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3

The role of relationship promoter in new product developmen..:

Pemartín, Maria ; Sánchez-Marín, Gregorio ; Munuera-Alemán, José Luis
Industry and Innovation.  26 (2017)  1 - p. 57-77 , 2017
Link: https://doi.org/10.1080/..
 
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4

Development and validation of a brand trust scale:

Delgado-Ballester, Elena ; Munuera-Alemán, Jose Luis. (2007)  - p. 90-105
Exemplare: Zentrale; TB Wirtschaft; BB WiWi;
 
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5

Development and Validation of a Brand Trust Scale:

Munuera-Aleman, Jose Luis ; Delgado-Ballester, Elena ; Yague-Guillen, Maria Jesus
International Journal of Market Research.  45 (2003)  1 - p. 1-18 , 2003
Link: https://doi.org/10.1177/..
 
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6

A Study of Cognitive Results in Marketing and Finance Stude..:

Ortiz-Rendón, Paola Andrea ; Montoya-Restrepo, Luz Alexandra ; Munuera-Alemán, Jose-Luis
Simulation & Gaming.  51 (2020)  5 - p. 666-684 , 2020
Link: https://doi.org/10.1177/..
 
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7

The Differential Effect of Development Speed and Launching ..:

Moreno-Moya, Maria ; Munuera-Aleman, Jose-Luis
Journal of Small Business Management.  54 (2015)  2 - p. 750-770 , 2015
Link: https://doi.org/10.1111/..
 
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8

Product competence exploitation and exploration strategies:..:

Molina-Castillo, Francisco-Jose ; Jimenez-Jimenez, Daniel ; Munuera-Aleman, Jose-Luis
Industrial Marketing Management.  40 (2011)  7 - p. 1172-1182 , 2011
Link: https://doi.org/10.1016/..
 
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9

New product performance indicators: Time horizon and import..:

Molina-Castillo, Francisco-Jose ; Munuera-Alemán, José-Luis
Technovation.  29 (2009)  10 - p. 714-724 , 2009
Link: https://doi.org/10.1016/..
 
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10

The joint impact of quality and innovativeness on short-ter..:

Molina-Castillo, Francisco-Jose ; Munuera-Aleman, Jose-Luis
Industrial Marketing Management.  38 (2009)  8 - p. 984-993 , 2009
Link: https://doi.org/10.1016/..
 
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11

Exploring innovativeness, need for uniqueness and brand tie..:

Espinosa Sáez, Daniel ; Delgado-Ballester, Elena ; Munuera Alemán, José Luis
Spanish Journal of Marketing - ESIC.  , 2024
Link: https://doi.org/10.1108/..
 
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12

Technology Newness and Impact of Go/No-Go Criteria on New P..:

Carbonell, Pilar ; Rodriguez Escudero, Ana Isabel ; Munuera Aleman, Jose Luis
Marketing Letters.  15 (2004)  2/3 - p. 81-97 , 2004
Link: https://doi.org/10.1023/..
 
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13

Technology Newness and Impact of Go/No-Go Criteria on New P..:

Carbonell, Pilar ; Escudero, Ana Isabel Rodriguez ; Aleman, Jose Luis Munuera
Marketing Letters.  15 (2004)  2/3 - p. 81-97 , 2004
Link: https://www.jstor.org/st..
 
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14

Fundamentos teóricos de las relaciones de intercambio:

Arcas Lario, Narciso ; Hemández Espallardo, Miguel ; Munuera Alemán, José Luis
https://cuadernosdeadministracion.univalle.edu.co/index.php/cuadernos_de_administracion/article/view/160/232.  , 2011
Link: https://cuadernosdeadmin..
 
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15

Fundamentos teóricos de las relaciones de intercambio:

Arias Lario, Narciso ; Hernández Espallardo, Miguel ; Munuera Alemán, José Luis
0120-4645.  , 2011
Link: http://hdl.handle.net/10..
 
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