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1

Digital business models: the new value creation and capture..:

Ronteau, Sébastien ; Muzellec, Laurent ; Saxena, Deepak. , 2023

Link: https://search.ebscohost..

2

Examining the relationship between Privacy Setting Policy, ..:

, In: Central and Eastern European eDem and eGov Days,

Eachempati, Prajwal ; Muzellec, Laurent ; Jha, Ashish Kumar - p. 159-168 , 2022

Link: https://dl.acm.org/doi/1..

3

What can we learn from marketers? A bibliometric analysis o..:

Maucuer, Raphaël ; Renaud, Alexandre ; Ronteau, Sébastien.
Long Range Planning. 55 (2022) 5 - p. 102219 , 2022

Link: https://doi.org/10.1016/..

4

Platform‐driven innovation: Unveiling research and business..:

Trabucchi, Daniel ; Buganza, Tommaso ; Muzellec, Laurent.
Creativity and Innovation Management. 30 (2021) 1 - p. 6-11 , 2021

Link: https://doi.org/10.1111/..

5

The Impact of Source Credibility on Irish Millennials' Bran..:

, In: Advances in Advertising Research (Vol. XI); European Advertising Academy,

Manning, Andrea ; Muzellec, Laurent - p. 63-76 , 2021

Link: https://doi.org/10.1007/..

6

The platforms' DNA: drivers of value creation in digital tw..:

Trabucchi, Daniel ; Muzellec, Laurent ; Ronteau, Sébastien.
Technology Analysis & Strategic Management. 34 (2021) 8 - p. 891-904 , 2021

Link: https://doi.org/10.1080/..

7

Implementing Big Data Analytics in Marketing Departments: M..:

Johnson, Devon S. ; Sihi, Debika ; Muzellec, Laurent
Informatics. 8 (2021) 4 - p. 66 , 2021

Link: https://doi.org/10.3390/..

8

AirBnB: Managing trust and safety on a platform business:

Walsh, Caoimhe ; Saxena, Deepak ; Muzellec, Laurent
The Irish Journal of Management. 39 (2020) 2 - p. 126-134 , 2020

Link: https://doi.org/10.2478/..

9

BlaBlaCar: Value creation on a digital platform:

Saxena, Deepak ; Muzellec, Laurent ; Trabucchi, Daniel
Journal of Information Technology Teaching Cases. 10 (2020) 2 - p. 119-126 , 2020

Link: https://doi.org/10.1177/..

10

Message content features and social media engagement: evide..:

Moran, Gillian ; Muzellec, Laurent ; Johnson, Devon
Journal of Product & Brand Management. 29 (2019) 5 - p. 533-545 , 2019

Link: https://doi.org/10.1108/..

11

Sharing economy: seeing through the fog:

Trabucchi, Daniel ; Muzellec, Laurent ; Ronteau, Sébastien
Internet Research. 29 (2019) 5 - p. 996-1013 , 2019

Link: https://doi.org/10.1108/..

12

Mobile technology and its impact on the consumer decision-m..

, In: Journal of advertising research / Advertising Research Foundation

how brands can capture the mobile-driven "ubiquitous" momen...

Muzellec, Laurent ; O'Raghallaigh, Eamonn. (2018) 1 - p. 12-15

Exemplare: Zentrale:E02 z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279

13

Social network sites: early adopters' personality and influ..:

Lynn, Theo ; Muzellec, Laurent ; Caemmerer, Barbara.
Journal of Product & Brand Management. 26 (2017) 1 - p. 42-51 , 2017

Link: https://doi.org/10.1108/..

14

Children's experiences and parents' perceptions of retailer..:

Muzellec, Laurent ; Feenstra, Florence ; de Faultrier, Brigitte.
International Journal of Retail & Distribution Management. 44 (2016) 11 - p. 1118-1131 , 2016

Link: https://doi.org/10.1108/..

15

Edutainment experiences for children in retail stores, from..:

Feenstra, Florence ; Muzellec, Laurent ; de Faultrier, Brigitte.
Journal of Retailing and Consumer Services. 26 (2015) - p. 47-56 , 2015

Link: https://doi.org/10.1016/..

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