Naidu, Gurramkonda M.
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Survey sampling methods in marketing research 

, In: Design, methods and applications
a review of telephone, mall intercept, panel, and web surve... 
Velu, Raja P. ; Naidu, Gurramkonda M.. (2009)  - p. 513-538
Exemplar:  BB WiWi: 11a vwl 933/174-29,1
 
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