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X
Nenycz-Thiel, Magda
36  Ergebnisse:
Personensuche X
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1

The Effect of Humor in Obesity-Prevention Messages and Bran..:

, In: European Advertising Academy; Advances in Advertising Research XIV,
Simmonds, Lucy ; Bellman, Steven ; Kennedy, Rachel.. - p. 217-227 , 2024
Link: https://doi.org/10.1007/..
 
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2

Myths and Realities of Retail Shopper Behaviour towards 'Su..:

Sharp, Anne ; Wheeler, Meagan ; Nenycz-Thiel, Magda
Sustainability.  15 (2023)  24 - p. 16661 , 2023
Link: https://doi.org/10.3390/..
 
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3

Distribution velocity in wine retailing:

Hirche, Martin ; Loose, Simone ; Lockshin, Larry.
Wine Economics and Policy.  12 (2023)  2 - p. 31-41 , 2023
Link: https://doi.org/10.36253..
 
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4

Examining Pareto Law across department store shoppers:

Tanusondjaja, Arry ; Romaniuk, Jenni ; Nenycz-Thiel, Magda..
International Journal of Market Research.  65 (2022)  5 - p. 581-596 , 2022
Link: https://doi.org/10.1177/..
 
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5

A rising tide lifts all boats: the role of share and catego..:

Tanusondjaja, Arry ; Graham, Charles ; Dunn, Steven..
Journal of Strategic Marketing.  30 (2021)  6 - p. 588-605 , 2021
Link: https://doi.org/10.1080/..
 
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6

Investigating Undercurrents of Stationarity and Growth With..:

Dunn, Steven ; Graham, Charles ; Nenycz-Thiel, Magda.
International Journal of Market Research.  63 (2021)  6 - p. 786-809 , 2021
Link: https://doi.org/10.1177/..
 
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7

SKU performance and distribution: A large-scale analysis of..:

Hirche, Martin ; Greenacre, Luke ; Nenycz-Thiel, Magda..
Journal of Retailing and Consumer Services.  61 (2021)  - p. 102533 , 2021
Link: https://doi.org/10.1016/..
 
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8

How common is new product failure and when does it vary?:

Victory, Kirsten ; Nenycz-Thiel, Magda ; Dawes, John..
Marketing Letters.  32 (2021)  1 - p. 17-32 , 2021
Link: https://doi.org/10.1007/..
 
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9

The effects of commercial length on advertising impact 

, In: Journal of advertising research / Advertising Research Foundation
what short advertisements can and cannot deliver 
Varan, Duane ; Nenycz-Thiel, Magda ; Kennedy, Rachel.. (2020)  1 - p. 54-70
Exemplare:  Zentrale:E02 z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279
 
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10

Moderating effects of prior brand usage on visual attention..:

Simmonds, Lucy ; Bellman, Steven ; Kennedy, Rachel..
Journal of Business Research.  111 (2020)  - p. 241-248 , 2020
Link: https://doi.org/10.1016/..
 
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11

Fundamental basket size patterns and their relation to reta..:

Martin, James ; Nenycz-Thiel, Magda ; Dawes, John...
Journal of Retailing and Consumer Services.  54 (2020)  - p. 102032 , 2020
Link: https://doi.org/10.1016/..
 
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12

Best measures of attention to creative tactics in TV advert.. 

, In: Journal of advertising research / Advertising Research Foundation
when do attention-getting devices capture or reduce attenti... 
Bellman, Steven ; Nenycz-Thiel, Magda ; Kennedy, Rachel ; Hartnett, Nicole.. (2019)  3 - p. 295-311
Exemplare:  Zentrale:E02 z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279
 
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13

How far is too far?: Investigating purchasing across packag..:

Nenycz-Thiel, Magda ; Romaniuk, Jenni
European Journal of Marketing.  53 (2019)  1 - p. 108-120 , 2019
Link: https://doi.org/10.1108/..
 
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14

Portfolios: Patterns in brand penetration, market share, an..:

Tanusondjaja, Arry ; Nenycz-Thiel, Magda ; Dawes, John.
Journal of Retailing and Consumer Services.  41 (2018)  - p. 211-217 , 2018
Link: https://doi.org/10.1016/..
 
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15

Modeling brand market share change in emerging markets:

Romaniuk, Jenni ; Dawes, John ; Nenycz-Thiel, Magda
International Marketing Review.  35 (2018)  5 - p. 785-805 , 2018
Link: https://doi.org/10.1108/..
 
1-15