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Netzer, Oded
61  Ergebnisse:
Personensuche X
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1

Automating the B2B Salesperson Pricing Decisions: A Human-M..:

Karlinsky-Shichor, Yael ; Netzer, Oded
Marketing Science.  43 (2024)  1 - p. 138-157 , 2024
Link: https://doi.org/10.1287/..
 
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2

Detecting Routines: Applications to Ridesharing Customer Re..:

Dew, Ryan ; Ascarza, Eva ; Netzer, Oded.
Journal of Marketing Research.  61 (2023)  2 - p. 368-392 , 2023
Link: https://doi.org/10.1177/..
 
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3

Decisions over decimals: striking the balance between intui..:

Frank, Christopher J ; Magnone, Paul F ; Netzer, Oded , 2023
Link: https://learning.oreilly..
 
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4

The Power of Brand Selfies:

Hartmann, Jochen ; Heitmann, Mark ; Schamp, Christina.
Journal of Marketing Research.  58 (2021)  6 - p. 1159-1177 , 2021
Link: https://doi.org/10.1177/..
 
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5

Mining Consumer Minds: Downstream Consequences of Host Moti..:

Chung, Jaeyeon (Jae) ; Johar, Gita Venkataramani ; Li, Yanyan...
Journal of Consumer Research.  48 (2021)  5 - p. 817-838 , 2021
Link: https://doi.org/10.1093/..
 
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6

Capturing Marketing Information to Fuel Growth:

Du, Rex Yuxing ; Netzer, Oded ; Schweidel, David A..
Journal of Marketing.  85 (2020)  1 - p. 163-183 , 2020
Link: https://doi.org/10.1177/..
 
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7

Reflections:

Johar, Gita Venkataramani ; Johnson, Eric ; Netzer, Oded
Marketing Letters.  31 (2020)  2/3 - p. 123-124 , 2020
Link: https://www.jstor.org/st..
 
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8

Uniting the Tribes: Using Text for Marketing Insight:

Berger, Jonah ; Humphreys, Ashlee ; Ludwig, Stephan...
Journal of Marketing.  84 (2020)  1 - p. 1-25 , 2020
Link: https://www.jstor.org/st..
 
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9

Reflections:

Johar, Gita Venkataramani ; Johnson, Eric ; Netzer, Oded
Marketing Letters.  31 (2020)  2-3 - p. 123-124 , 2020
Link: https://doi.org/10.1007/..
 
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10

The Polarity of Online Reviews: Prevalence, Drivers and Imp..:

Schoenmueller, Verena ; Netzer, Oded ; Stahl, Florian
Journal of Marketing Research.  57 (2020)  5 - p. 853-877 , 2020
Link: https://doi.org/10.1177/..
 
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11

Introduction:

Lehmann, Don ; Johar, Gita ; Johnson, Eric.
Marketing Letters.  31 (2020)  2-3 - p. 121-121 , 2020
Link: https://doi.org/10.1007/..
 
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12

The Polarity of Online Reviews: Prevalence, Drivers and Imp..:

Schoenmueller, Verena ; Netzer, Oded ; Stahl, Florian
Journal of Marketing Research.  57 (2020)  5 - p. 853-877 , 2020
Link: https://www.jstor.org/st..
 
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13

When Words Sweat: Identifying Signals for Loan Default in t..:

Netzer, Oded ; Lemaire, Alain ; Herzenstein, Michal
Journal of Marketing Research.  56 (2019)  6 - p. 960-980 , 2019
Link: https://www.jstor.org/st..
 
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14

Uniting the Tribes: Using Text for Marketing Insight:

Berger, Jonah ; Humphreys, Ashlee ; Ludwig, Stephan...
Journal of Marketing.  84 (2019)  1 - p. 1-25 , 2019
Link: https://doi.org/10.1177/..
 
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15

When Words Sweat: Identifying Signals for Loan Default in t..:

Netzer, Oded ; Lemaire, Alain ; Herzenstein, Michal
Journal of Marketing Research.  56 (2019)  6 - p. 960-980 , 2019
Link: https://doi.org/10.1177/..
 
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