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Niedrich, Ronald W.
23  Ergebnisse:
Personensuche X
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1

A Fluency Heuristic Account of Supraliminal Prime Effects o..:

Fukawa, Nobuyuki ; Niedrich, Ronald W.
Psychology & Marketing.  32 (2015)  11 - p. 1061-1078 , 2015
Link: https://doi.org/10.1002/..
 
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2

Cause-Relating Marketing: The Effects of Purchase Quantity ..:

Folse, Judith Anne Garretson ; Niedrich, Ronald W. ; Grau, Stacy Landreth
Journal of Retailing.  86 (2010)  4 - p. 295-309 , 2010
Link: https://doi.org/10.1016/..
 
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3

Specifying price judgements with range-frequency theory in ..:

, In: Journal of marketing research / American Marketing Association
Niedrich, Ronald W. ; Weathers, Danny ; Hill, Rufus Carter.. (2009)  5 - p. 693-702
Exemplare:  Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085
 
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4

The influence of seller strategy on the winning price in on..:

Reynolds, Kristy E. ; Gilkeson, James H. ; Niedrich, Ronald W.
Journal of Business Research.  62 (2009)  1 - p. 22-30 , 2009
Link: https://doi.org/10.1016/..
 
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5

Specifying Price Judgments with Range–Frequency Theory in M..:

Niedrich, Ronald W. ; Weathers, Danny ; Hill, R. Carter.
Journal of Marketing Research.  46 (2009)  5 - p. 693-702 , 2009
Link: https://doi.org/10.1509/..
 
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6

Specifying Price Judgments with Range—Frequency Theory in M..:

Niedrich, Ronald W. ; Weathers, Danny ; Hill, R. Carter.
Journal of Marketing Research.  46 (2009)  5 - p. 693-702 , 2009
Link: https://www.jstor.org/st..
 
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7

Assessing three sources of misresponse to reversed likert i..:

, In: Journal of marketing research / American Marketing Association
Swain, Scott D. ; Weathers, Danny ; Niedrich, Ronald W.. (2008)  1 - p. 116-131
Exemplare:  Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085
 
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8

Assessing Three Sources of Misresponse to Reversed Likert I..:

Swain, Scott D ; Weathers, Danny ; Niedrich, Ronald W
Journal of Marketing Research.  45 (2008)  1 - p. 116-131 , 2008
Link: https://doi.org/10.1509/..
 
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9

Assessing Three Sources of Misresponse to Reversed Likert I..:

Swain, Scott D. ; Weathers, Danny ; Niedrich, Ronald W.
Journal of Marketing Research.  45 (2008)  1 - p. 116-131 , 2008
Link: https://www.jstor.org/st..
 
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10

The effects of exposure-order and market entry-information ..:

Niedrich, Ronald W. ; Swain, Scott D.
Journal of the Academy of Marketing Science.  36 (2007)  3 - p. 309-321 , 2007
Link: https://doi.org/10.1007/..
 
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11

The impact of the number of scale points, dispositional fac..:

Weathers, Danny ; Sharma, Subhash ; Niedrich, Ronald W.
Journal of Business Research.  58 (2005)  11 - p. 1516-1524 , 2005
Link: https://doi.org/10.1016/..
 
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12

The dimensional stability of the standards used in the disc..:

Niedrich, Ronald W. ; Kiryanova, Elena ; Black, William C.
Journal of Retailing.  81 (2005)  1 - p. 49-57 , 2005
Link: https://doi.org/10.1016/..
 
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13

SPOKES-CHARACTERS : Creating Character Trust and Positive B..:

Garretson, Judith A. ; Niedrich, Ronald W.
Journal of Advertising.  33 (2004)  2 - p. 25-36 , 2004
Link: https://doi.org/10.1080/..
 
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14

Spokes-Characters: Creating Character Trust and Positive Br..:

Garretson, Judith A. ; Niedrich, Ronald W.
Journal of Advertising.  33 (2004)  2 - p. 25-36 , 2004
Link: https://www.jstor.org/st..
 
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15

The Influence of Pioneer Status and Experience Order on Con..:

Niedrich, Ronald W. ; Swain, Scott D.
Journal of the Academy of Marketing Science.  31 (2003)  4 - p. 468-480 , 2003
Link: https://doi.org/10.1177/..
 
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